Competitive StrategyMarketing Strategy and TacticsMarket ResearchStrategy Implementation
“We don’t experiment on our clients, or their customers.”
  – Julius C. Dorsey, Jr.
 

Research and Strategic Analysis

Data Mining & Predictive Analytics

What types of customers do I have?
Where can I find more like them?
Which customers am I at risk of losing ... before I lose them?
Who is most likely to be interested in my other products?

Questions like these are addressed by Data Mining and Predictive Analytics. Any competitive business that has customer data can benefit from Data Mining and Predictive Analytics.

DATA MINING

Data Mining takes existing customer information and discovers the most powerful patterns of behavior associated with your customers' interests. The process is objective and incorporates cutting-edge science and customized algorithms to achieve your business goals.

PREDICTIVE ANALYTICS

Whereas data mining is a discovery process, Predictive Analytics takes this process one step further. It builds powerful 'models' that can be used to predict customer and prospect propensities on an individual basis. Because of this ability, you can more effectively allocate your marketing resources and grow your bottom line.

See the Trend Before you Spend

Whether your business is based on consumer goods, financial services, membership or a regulated commodity, no information source can prove more valuable than that which helps you to pinpoint with scientific accuracy the needs, demands and behaviors of your specific customers. Dorsey & Company goes beyond the reporting of percentages and shares to extract a valuable and accurate profile of your ideal current and future customer.

 

SITE CONTENT © 2009-2016 BY DORSEY & COMPANY | ALL RIGHTS RESERVED TERMS OF USE | PRIVACY STATEMENT