Competitive StrategyMarketing Strategy and TacticsMarket ResearchStrategy Implementation
“We don’t experiment on our clients, or their customers.”
  – Julius C. Dorsey, Jr.
 

Research and Strategic Analysis

Market Research

Dorsey & Company offers a full range of marketing research services. Our Associates' broad research backgrounds let us provide unique, strategic insights based on facts - not assumptions. Concrete evidence is the underpinning of Dorsey & Company strategic recommendations. Market research is often a key element in the process. Our Associates have designed and conducted a wide range of studies on a variety of topics. Investigation areas include, but are not limited to, Awareness Attitude, and Usage (AAU), advertising effectiveness, concept testing, segmentation, positioning, new product development, conjoint and optimization modeling, panel analytics, website development and usability testing, geodemographic analyses, and database modeling.

Clients benefitting from our research have been in financial services, energy, packaged goods, higher education, retail, eco or green products, hospitality, Quick Service and Casual Dining Restaurants, consumer durables, and healthcare.

Populations have ranged from consumers to architects to contractors to senior executives.

QUALITATIVE SERVICES

Qualitative research can provide rich insight into questions and help address demand-side issues. It can and should be used to answer questions of 'how' and 'why' -- where the insight comes from exploring what lies below the surface. Dorsey and Company distinguishes itself with qualitative research that goes beyond quick, superficial answers and probes to learn about respondents' motivations, perceptions, and misconceptions. Our qualitative findings often provide hypotheses for deeper investigations.

Specific services include focus groups, one-on-one in-depth interviews, dyads (interviewing 2 people at once), and triads (interviewing 3 people at once).

QUANTITATIVE SERVICES

Quantitative research is used to make statistical projections, test hypotheses, estimate market size and opportunity, refine the definition of target markets, and evaluate the success of communication effectiveness.

Quantitative services at Dorsey & Company include surveys, experiments, statistical modeling, and predictive analysis.

 

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