Competitive StrategyMarketing Strategy and TacticsMarket ResearchStrategy Implementation
“We don’t experiment on our clients, or their customers.”
  – Julius C. Dorsey, Jr.

Leveraging resources maximizes growth

Marketing strategy sets the stage for sales performance. We maximize performance by strategically allocating resources to gain better leverage. Implementation begins by effectively using tools on hand to increase performance without increasing costs.

We use strategic screens as tools to prioritize market opportunities. Because resources are limited, we guard against risking them on uncertain strategic assumptions, instead relying on insight from an informed perspective.

Dorsey & Company provides services in three essential areas to help companies market more effectively.  They are: Competitive and Marketing Strategy, Marketing Tactics and Strategy Implementation. We can also conduct comprehensive business-to-business and business-to-consumer market research programs, and or evaluate market research systems and applications.
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