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“We don’t experiment on our clients, or their customers.”
  – Julius C. Dorsey, Jr.
 

News & Announcements

Dorsey & Company, Strategic Consultants to Management, is a 30-year-old management consulting firm whose core services are: competitive strategy and marketing strategy and tactics; market research; and strategy implementation for clients nationwide across a broad range of industries.


Grocery is Spared the "Retail Apocalypse" ... For Now
How brick-and-mortar grocery can maintain its (current) advantage over online grocery

Cleveland, OH (May 8, 2017) - So far, grocery has managed to avoid the so-called "retail apocalypse" that has been dominating business headlines of late. While online grocery shopping continues to gain in popularity, something about the category just has not phased traditional brick-and-mortar grocery ... yet. Read on to hear what we think brick-and-mortar grocers should do to maintain their competitive advantages over online grocery.

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New Year, New Leadership and X, the Unknown

Cleveland, OH (Feb. 13, 2017) - The news in recent weeks is a whirlwind of questions on a number of U.S. policies. Typically, governmental policy change has significant consequences (negative or positive) for business operators. No matter the industry you're making your living in, the consequences of new policies and executive actions could be a Godsend or a force of major consternation. Three areas that business operators should keep an eye on in a changing economic, foreign and domestic policy environment will be ones crucial to your firm and your essential partners: labor, supplies, and access to capital.

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Competing ... to do good
Competition is essential even if the cause is well-intended

Cleveland, OH (Dec. 15, 2016) - More than any other time of year, the Holiday Season encourages more charitable giving. Nonprofit and social service organizations are vying for end-of-year contributions and, while we all hate to say it, they're essentially "competing" for charitable dollars. During the holidays especially, nonprofit and social service organizations must look at fund development through a competitive lens - difficult as it may be when the focus is on serving their missions. Read some of our tips on competing for charity dollars HERE.


As in war, failure against your business competitor is not an option

Dorsey & Company loves a good fight. Guess we got it honest. Julius Dorsey's marketing career has been and continues to be steeped in competitive strategy that defeats the opposition at every turn. Read here about where it all started.


Don't join the ghosts of restaurants past!
Investing in staff will help your restaurant avoid the graveyard of failures

Cleveland, OH (October 26, 2016) - Opening and running a restaurant is not for the faint of heart, but it doesn't have to be scary.  Effective employee engagement is an essential means to avoid restaurant failure.

Read more of our thoughts HERE.


Dorsey & Company Enhances Retail Capability with Central Ohio Team
2nd Columbus-based Associate with retail expertise joins firm

Cleveland, OH (October 7, 2016) - Dorsey & Company just enhanced its retail expertise concentration with the addition of Daniel White as an Associate.

White, of Columbus, joins fellow Columbus-based Dorsey & Company Senior Associate Mike Levison. Together, both bring decades of experience in executive- and management-level functions and roles in the retail sector.

White has spent the past 15 years as a leader for three of the most admired brands in the retail industry - The Container Store, Victoria's Secret and Amazon. Most notably, White has written, developed and implemented a nine-module retail business course that continues to be taught to aspiring entrepreneurs.

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Gaming Industry and Public Sector Expert Brings Product and
Project Management Wealth to Dorsey & Company

Cleveland, OH (May 4, 2016) - A gaming industry expert who has led new product development and project management is the latest to join Dorsey & Company as an Associate.

Holly Rieman-Bell has enjoyed a career as a business analyst, marketing manager and team leader for some of the most popular and profitable gaming products in Ohio. She brings those skills and unique industry insight to Dorsey & Company.

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Dorsey & Company Adds to Capabilities - From Within and Without
Peter Lawson Jones now strategic partner, Dennis Roche Named Managing Director

Cleveland, OH (April 22, 2016) - Competitive and marketing strategy consulting firm Dorsey & Company just enhanced its expertise with the addition of a new strategic partner and by moving a Senior Associate into the role of Managing Director.

Dorsey & Company and one of Cleveland's best legal and cultural minds, Peter Lawson Jones, have just entered into a strategic partnership. Also, economic development and destination marketing expert Dennis Roche will take on a role as Managing Director with Dorsey & Company.

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D&Co. Experts Also Think Locally
Competitive strategy applies to local economic development efforts, too

Cleveland, OH (October 28, 2015) - Who says competitive strategy is only for big business? Whether you're a city administrator charged with "selling" the attributes of your town, or a small business owner trying to attract more local customers, you still must compete against the forces (competitors and otherwise) in your way: a slowing economy, population loss, shrinking city coffers, or perhaps negative perception of your town or community.

In this debut column published in her local community paper, the Heights Observer, Dorsey & Company Associate Jinida Doba offers a few tips to help small towns compete.

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Tom Chema and Julius Dorsey Join Forces
To Create Higher Ed "Dream Team"

Cleveland, OH (April 3, 2015) - Tom Chema and Julius Dorsey have formed a strategic partnership. Competitive and marketing strategy consulting firm Dorsey & Company and Tom's management consulting firm Gateway Group will work seamlessly on higher education engagements and other projects where both firms' background and expertise can achieve optimal results for clients.

With counsel and input from Tom, who is immediate past president of Hiram College as well as an attorney, Dorsey & Company will enhance and add to its 28-year record of solving myriad competitive and marketing questions for clients in higher education, economic development, utilities, financial services and other industries.

"The strategic partnership between Gateway Group and Dorsey & Company is completely complementary, with little overlap in the service capabilities of our respective organizations beyond emphasis on performance improvement," Tom said.

Julius adds, "Tom's very distinct record of success not only in leadership roles in higher education, as well as business and economic development, can only help deliver even more satisfactory results to our clients in the industries where his skills and expertise apply."

Tom - like many of the 50+ consultants (referred to as "Associates") of Dorsey & Company - is a long-time friend of Julius' and fellow Leadership Cleveland class of 1991 alum.


Power to YOUR People!
How to rally the workforce to improve profits and market performance

Cleveland, OH (Feb 27, 2015) - The secret to winning market share could very well be right under your nose. Or maybe in the row of cubicles just outside your office. That's right: your people. Your loyal employees who come to work and do their jobs every day could be the best extension of your marketing plan - IF you first market to your employees.

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DON'T Do These 3 Things in 2015
Our picks for the top marketing mistakes of 2014

Cleveland, OH (Jan 21, 2015) - Three companies or institutions got big, fat "F's" from Dorsey & Company for their horrible marketing blunders of 2014. Read who earned the "Epic FAIL" label and why, and, how NOT to repeat their mistakes this year.

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Take a road map when "going mobile" on the golden path to more sales

Cleveland, OH (Jan 7, 2015) - It may be tempting to get in on the mobile sales action while it's "hot." But before "going mobile", it's important to take a look ahead at the road blocks, detours and alternate routes along the way to the promised land of increased sales from mobile apps.

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Keep Calm and Carry On... With a Banker
In the brave new world of mobile payment alternatives, banks can rise above the confusion as the trusted advisors with smart marketing tactics

Cleveland, OH (Nov. 11, 2014) - As bankers work hard to accommodate shifting trends in online and mobile payment applications, new challenges are affecting the industry at both ends of the spectrum. With competing options ranging from Apple Pay to Google Wallet to Merchant Consumer Exchange, the competitive and marketing strategy experts of Dorsey & Company agree the time is now for banks to get ahead of the coming wave of alternative payments and the confusion customers are experiencing.

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How to win the "Gainful Employment" rule
arm-wrestling match with for-profit schools

Cleveland, OH (Oct. 20, 2014) - "But she's doing it, too mom!" The very real consequences of the hotly contested "Gainful Employment" rule are not as trivial as sibling jealousies. Still, a powerful for-profit education lobby is essentially asking the U.S. Department of Education: "Why hold us to standards to which you're not holding our nonprofit, traditional counterparts?" Justified or not, the industry's cries pose a competitive threat to traditional schools that offer more complete education and much better value.

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Dorsey & Company Adds Nationally Recognized
"Destination Marketing" Expert as Consultant

Cleveland, OH (Feb. 3, 2014) - Dennis J. Roche, the former Positively Cleveland head known nation-wide as the man responsible for advancing Greater Cleveland as a top business and leisure destination, has joined the competitive and marketing strategy experts of Dorsey & Company.

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Prying Eyes:
How e-tailers can collect data without spooking nervous customers
in an age of surveillance

Cleveland, OH (Oct. 31, 2013) - Prying eyes are watching your online customers. A former National Security Agency contractor caused a panic when he exposed a sophisticated spy program that tracks not only phone calls but 75 percent of the online activity of ordinary American citizens.

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Multi-industry Brand Marketing Pro Joins the Dorsey & Company Team

Cleveland, OH (May 9, 2013) - Seasoned marketer and brand-builder Tammy Fulcher-Muraski is the latest marketing strategy expert to join the team of Dorsey & Company Associates.

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Give Thanks
Good customer service IS your bread and butter

Cleveland, OH (November 19, 2012) - The numbers don’t lie. American businesses stand to lose $83 billion (that’s billion, with a “B”) annually just because of poor customer service.

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Are For-Profit Schools Too Smart for Their Own Good?

Cleveland, OH (August 11, 2012) - From the New York Times to Doonesbury, industry observers are saying now what Dorsey & Company said a year ago about the marketing practices of for-profit colleges and universities. We warned about the industry in our fall 2011 issue of Dorsey Reports, and once again, for-profits are under the microscope.

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Spring Training
Dorsey & Company Offers Crash Lessons
on Marketing with Small Budgets

Cleveland, OH (April 4, 2012) - Dorsey & Company has provided expert marketing and competitive strategy counsel to some of the nation's top corporations for the last 25 years, and last month took time to offer crash lessons in marketing to some of the smaller players in Northeast Ohio.

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DE-FENSE!
Marketing smarts can give traditional colleges an edge
in the head-to-head battle with for-profit schools

Cleveland, OH (Oct. 28, 2011) - The for-profit higher education industry has done its homework. By learning the regulatory loopholes, properly targeting student prospects and aggressive and omnipresent advertising, the for-profit college and university has emerged to become a competitive threat to its nonprofit 2- and 4-year counterparts. This is happening despite accusations of heavy-handed and misleading recruitment tactics and the federal loan monies received for enrollees who either don't graduate or graduate with huge debt and slim employment prospects.

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Dude, Where’s Your Laundry Detergent?
Retail, consumer goods marketers learning guys have feelings, too

Cleveland, OH (June 21, 2011) - Up to 50 percent of men today buy the breakfast cereal, dish liquid and body wash for their households. So why isn’t this reflected in the marketing communications?

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Cleveland Grocery Chain Taps Dorsey & Company
for Competitive and Marketing Strategy Counsel


Cleveland, OH (May 16, 2011) - Dorsey & Company has been recently engaged by Cleveland-based grocery chain Dave’s Markets to lead market research efforts. The family-owned grocery chain selected Dorsey & Company to consult on the project because of its demonstrated competence in taking the critical steps beyond ordinary customer research to develop fully implementable strategies and tactics for desired sales and customer retention results.

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Running for the nearest exit
Raising checking account fees in reaction to regulations
could cost banks customers in the long run

Cleveland, OH (May 16, 2011) - It's not necessarily the same as yelling "FIRE" in a crowded theater, but banks can cause undue panic among customers by raising checking fees in response to new federal regulations.

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Does Kroger have tunnel vision or visions of profits at the end of the tunnel?

Cleveland, OH (March 22, 2011) – Dorsey & Company retail marketing experts Julius C. Dorsey, Jr. and Roy T. Bergold, Jr. wonder aloud if Kroger’s planned new Advantage Checkout grocery scanner will be the grocery giant’s bread & butter, or if shoppers will check-out elsewhere.

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Relationship Therapy
Dorsey & Company offers coping skills for banks and their customers in a new regulatory environment

Change can bring about stress in any relationship. A good family therapist can help an anxious couple deal with the stress of change. Likewise, the competitive strategy and marketing 'counselors' of Dorsey & Company can help keep the bank-customer relationship on course while navigating the unpredictable turns of a new operating landscape.

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Food Fight
Dorsey & Company marketing experts share Local Store Marketing tips for grocery chains in Chain Store Age guest commentary

Cleveland, OH (November 19, 2010) - Chain Store Age guest commentary Learn how local grocery chain owners can use their best hidden weapon against the big chains that have more stores, more money and more advertising presence: the hometown advantage.

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Who's Minding the Stores?
D&Co. president tells Bloomberg Starbucks could lose steam under new retail strategy

Cleveland, OH (November 4, 2010) - Dorsey & Company President Julius C. Dorsey, Jr. comments in the recent Bloomberg Businessweek article, "Starbucks Leaves Stores Unfixed as McDonald's Perks Up."

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Preaching to the Choir
Dorsey & Company marketing experts talk shop about Macy's local store marketing success

Cleveland, OH (November 2, 2010) - Macy's is tailoring inventory to local tastes, and Dorsey & Company thinks the right marketing can produce an even better fit.  Read on as Dorsey & Company President Julius C. Dorsey Jr. and Senior Associate Frank Benditt comment. 

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Dorsey & Company Presentation Right 'on Target'
Audience research key focus of presentation to PRSA Akron Chapter gathering

Cleveland, OH (October 21, 2010) – A combination of Dorsey & Company President Julius C. Dorsey’s experiences on the agency and client side of marketing and advertising, as well as examples from Dorsey & Company engagements shaped an engaging and informative talk on audience targeting before the Akron Area chapter of the Public Relations Society of America last week.

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Trio of Marketing, Strategy Veterans Join Dorsey & Company Associate Pool
Two bring strong backgrounds in financial services marketing;
Other achieved worldwide media, academic accolades for marketing savvy

Cleveland, OH (October 11, 2010) – Dorsey & Company, Strategic Consultants to Management has enhanced its talent pool with the addition of three experienced Associates to enhance the expert competitive strategy and marketing services clients have come to expect over the last 23 years.

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Former McDonald’s Marketing Executive Reunites with Dorsey & Company Founder After Working Together 30 Years Ago

Cleveland, OH (July 7, 2010) – Roy T. Bergold, Jr., a marketing and advertising strategy and creative expert with over 40 years of experience with some of the nation’s most recognized corporations, has joined Dorsey & Company, Strategic Consultants to Management, as Managing Director, Communication and Creative Strategy.

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Marketing, Data Experts Join, Move Up in Dorsey & Company Associate Pool

Cleveland, OH (June 28, 2010) – Dorsey & Company, Strategic Consultants to Management has enhanced its already impressive talent pool with the addition and promotion of seven Associates to continue delivering expert competitive strategy and marketing services to its clients.

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Communications Veteran Joins Dorsey & Company as Newest Associate

Cleveland, OH (April 7, 2010) – Jinida L. Doba has joined Dorsey & Company, Strategic Consultants to Management as an associate to specialize in company communications.

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Ohio Citizens for the Arts Board Taps Dorsey & Company President

Cleveland, OH (Jan. 24, 2010) – Julius C. Dorsey Jr., President and CEO of marketing consulting firm Dorsey & Company continues his support for the arts in Ohio with a recent appointment to the board of Ohio Citizens for the Arts (OCA).

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Dorsey & Company closes out year on a note of expansion
New Web service available, two new clients sign on for company’s expert marketing consulting services

CLEVELAND, OH (Dec. 17, 2009) – Dorsey & Company LLC, Strategic Consultants to Management, is proud to announce the expansion of its operation with the addition of two new clients in the pharmaceutical and manufacturing industries, as well as expanded Web development services.

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