Competitive StrategyMarketing Strategy and TacticsMarket ResearchStrategy Implementation
“We don’t experiment on our clients, or their customers.”
  – Julius C. Dorsey, Jr.

Tactical Execution

Partnering the development and implementation of competitive strategy reduces cost and risk. We have the resources to provide services in a number of areas or we partner with our client’s existing team to help guide the implementation.  Our tactical execution guidance includes:
•    Selecting and Managing the Creative Team
•    Personnel Training & Incentives
•    Sales Force Management: determination of strategy, role, scale and integration with other channels
•    Sales Promotions: determination of fit within competitive strategy, concept development, testing, selection of vehicles, formats and themes, and implementation
•    New Product Development: testing, market expansion, and roll-out

 

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