Partnering the development and implementation of competitive strategy reduces cost and risk. We have the resources to provide services in a number of areas or we partner with our client’s existing team to help guide the implementation. Our tactical execution guidance includes:
• Selecting and Managing the Creative Team
• Personnel Training & Incentives
• Sales Force Management: determination of strategy, role, scale and integration with other channels
• Sales Promotions: determination of fit within competitive strategy, concept development, testing, selection of vehicles, formats and themes, and implementation
• New Product Development: testing, market expansion, and roll-out