Competitive StrategyMarketing Strategy and TacticsMarket ResearchStrategy Implementation
“We don’t experiment on our clients, or their customers.”
  – Julius C. Dorsey, Jr.
 

The Dorsey Team

Our skills have been proven on the front line of the nation's leading consumer and industrial marketing firms. We are effective strategically because our national experience in new product development, advertising, sales promotion, competitive strategy, marketing research, test marketing, and sales management is hands-on and marked by success.

We know what each tactic can do and how to apply it to each unique situation, delivering outstanding sales results - not merely acceptable program performance.
  • Charley Bach

    Charley has 13 years of experience providing expert IT support and guidance to individuals and businesses. His wealth of digital and web strategy, web analytics and SEO expertise has helped clients across many industries make the most of their web and mobile presence.

    His skills were honed over the years of serving as a consultant for Cleveland-based firm PC Handyman, where services ranged from building web sites to developing strategies to improve SEO, pay-per-click and social media deployment. Beyond developing websites, Charley creates applications to suit specific customer business needs and adhere to World Wide Web Consortium (W3C) best practices. He also has depth in using Google Analytics, SemRush, and SEOMoz to help clients make decisions about web, social and mobile content and its relationship to the competition.

    As an Associate with Dorsey & Company, Charley provides the critical skills and knowledge that will help clients improve - and see real profit results from - their entire digital presence from the back-of-the-house to key content "re-Tweets."

    Charley also devotes his time and expertise to teaching youngsters the ins-and-outs of IT, robotics and all things web-related. He teaches summer classes to children ages 8-14 in Lego Robotics, Minecraft, and programming. He also provides afterschool enrichment programs at Community of Saints School and Roxboro Elementary School in Cleveland Heights, Ohio, where he is developing a STEM curriculum to teach app development.

    Charley earned both his Master and Bachelor of Arts degrees from Cleveland State University.

  • Darcy Walter Ballew

    With more than 20 years of nonprofit and for-profit arts marketing experience, Darcy Ballew has perfected an efficient project management style and an expertise for relationship-building and problem-solving for prestigious and world-renowned organizations like Cirque Du Soleil, Metropolitan Opera, Sarasota Opera, Tri-C JazzFest, and Cleveland Play House.

    A seasoned senior arts marketing professional, Darcy has created successful campaigns, proactively promoted, and effectively reacted to crisis management situations for arts organizations across the country. As Director of Marketing and Sales for Sarasota Opera, Darcy developed a systematic and targeted media-mix advertising and public relations strategy. While she served as a Director of Marketing and Public Relations for Cleveland's Hanna Theater Cabaret, Darcy managed a $500,000 budget to develop the marketing, publicity, sales promotions and advertising for its renovation, grand opening and show schedule. She also served as professor of Arts Marketing at Baldwin-Wallace College.

    As a Dorsey & Company Associate, Darcy contributes sales and marketing strategy support to various Dorsey & Company client engagements and projects.

    Darcy earned a bachelor of arts degree in Sociology from Otterbein College.

  • Frank J. Benditt

    Mr. Benditt brings the combination of corporate managerial experience from American and Fortune 500 companies, and a record of successful consulting engagements at leading marketing/consulting firms.

    Prior to joining Dorsey & Company, Frank served as a Senior Business Consultant for International Profit Associates, specializing in sales and marketing, with a focus on profit generation and strategic market planning.

    His past clients include Ruth's Chris Steak House, IBM, Disney, Marriott, Coca-Cola, Hardee's, Citibank, and the PGA. Frank created promotions for Hardee's generating incremental sales of over $85 million. He supervised the marketing campaign that successfully launched the first public access golf facility owned and operated by PGA of America, and he developed for the Coca Cola Company the first "on-pack" game piece technology for use in vending machines.

    As Vice President of Corporate and Field Marketing for Arby's, Inc., Frank managed a budget of over $60 million. As VP of International Marketing, he originated Arby's International Marketing Department to oversee planning, development and execution of marketing activities for outlets rapidly opened in 20 countries outside the United States.

    Messrs. Benditt and Dorsey initially worked together at McDonald's Corporation. While National Marketing Manager, he implemented the first national consumer game of chance conducted by McDonald's and initiated McDonald's first Holiday Ornament program which became an annual marketing event.

    Mr. Benditt studied business management at Widener University and graduated Hodges University with a Bachelor of Science degree in Accounting. He also holds a Graduate Certification in Professional Accountancy from the University of West Florida.

    Frank is a member of the American Marketing Association and a past member of the Direct Marketing Association, the European Society for Opinion and Marketing Research, and the Japan Marketing Association.

    He has served as an Ambassador for the Advertising Educational Foundation, has sat as a member of the Board of Directors for a multi-million dollar Florida Gas Piping Company and is past president of the Greater Palm Beach Gas Association.

  • Roy T. Bergold, Jr.

    Mr. Bergold's more than 40 years as an advertising executive, consultant and educator - including an enviable 32-year advertising and marketing career with McDonald's Corp. - have made him one of the nation's authorities on advertising and marketing strategy done right.

    Mr. Bergold joined McDonald's in 1969 as an Assistant Regional Advertising Manager after an earlier stint at Leo Burnett. He retired from McDonald’s as Chief Creative Officer - U.S.A. in 2001. Within those years with McDonald's, he held positions including National Advertising Manager, Assistant Vice President, Advertising and Promotion, and Vice President - Advertising Worldwide. In addition to serving as a Marketing Consultant to McDonald's post-retirement, Mr. Bergold also served as a Creative Consultant to Nissan North America and Faith Based Marketing and Media, a Marketing Consultant to Frankel and Co. and to Arizona State University's Development Department, among many others.

    As an educator, he has served as Adjunct Professor in the Medill IMC Graduate School at Northwestern University and has lectured at Knox College, University of Illinois, University of Missouri, Michigan State University, Ball State University, Bradley University, Northern Illinois University and the University of Wisconsin.

    As Dorsey & Company Managing Director, Communication & Creative Strategy, Mr. Bergold directs all tactical marketing development and execution functions for client engagements. He also serves as project leader or supports project leadership and provides strategy guidance on key Dorsey & Company projects.

    Mr. Bergold has won more than 400 Advertising Creative Career Awards from Cannes Gold Lions to Clios. He also earned the Four A's Distinguished Advertiser Award for an Outstanding Five-Year Campaign and a second place finish in the Green Eyeshade Journalism Awards. He served on the Boards of Directors of the Association of National Advertisers, Knox College and the University of Illinois James Webb Young Fund. He also chaired the Bradley University International Communication Curriculum Committee.

    Mr. Bergold holds a B.A. in Economics from Knox College and an M.S. in Advertising, University of Illinois.

  • Mark Bogomolny

    Mark Bogomolny brings to Dorsey & Company and our clients a deep wealth of experience in retail, grocery, food service and new product marketing management.

    He served both Pick-n-Pay and later Finast grocery organizations in a number of capacities including, buying and merchandising, advertising, human resources, research and development, and real estate.

    Mark also has owned and operated a number of small businesses in the fields of food safety, retail pet supplies, retail grocery, lighting accessories and equipment, and management services. Also, as a consultant for over 20 years, Mark has counseled new and start-up businesses on matters concerning on food and food safety, retail, food service, customer service, and general business issues. He also has counseled clients on branding, selling, product development and product placement.

    As a Dorsey & Company Associate, Mark contributes subject matter expertise and hands-on experience in myriad areas of concern for our retail, grocery, hospitality and consumer packaged goods clients and related engagements.

    A married father of two grown daughters, Mark also has served his Northeast Ohio community for over 20 years through board level experience in non-profit work for membership driven organizations. Has worked in areas of governance, membership, marketing, financial oversight, and non-academic affairs for a number of organizations.

    Mark earned a B.S. in Agricultural Economics and Food Industry Management from Cornell University.

  • Jeffrey M. Bowen

    Jeffrey is a multi-skilled fundraising, marketing, public relations, government relations and civic leadership professional as well as an academic, and is a respected leader in Greater Cleveland's nonprofit, philanthropic and economic development communities.

    Some notable achievements in his more than three decades long career are roles as Executive Director of Greater Cleveland Habitat for Humanity, Development and Public Affairs Director for Girl Scouts of Lake Erie Council and as a current faculty member of Cleveland State University's Maxine Goodman Levin College of Urban Affairs.

    With Greater Cleveland Habitat for Humanity, Jeffrey was the primary major gift fundraiser, greatly improved community stakeholder and corporate engagement, tripled homebuilding capability and developed the ReStore recycling center, a mission-based fundraising program - while supervising 15 full-time staff, who supervised 135 core Habitat volunteers. He also was solely responsible for corporation, foundation and major gifts cultivation and solicitation, and for all donor recognition while with Girl Scouts of Lake Erie Council. Jeffrey's public relations, marketing and sales abilities were sharpened in every leadership role he has assumed, and in his current work as a consultant.

    At the Levin College of Urban Affairs, Jeffrey teaches undergraduate and Master-level courses in nonprofit administration, leadership, and fundraising.

    As a Dorsey & Company Senior Associate, Jeffrey contributes expertise in nonprofit fund development, external relations, major project management, economic development and marketing to a variety of client engagements.

    A life-long Clevelander, Jeffrey is steeped in many facets of his community, including having worked as a member of Mayor Frank Jackson's Sustainable Cleveland 2019 Steering Committee, as a representative to the Cleveland Neighborhood Development Coalition and as a member of Entrepreneurs for Sustainability. He is also an accomplished journalist, poet and percussionist.

    A Certified Fund Raising Executive (CFRE), BoardSource Certified Governance Trainer, and a member of the Association of Fundraising Professionals (AFP), Jeffrey earned a B.A. in Psychology at Kent State University and his Master of Nonprofit Organizations (MNO) at Case Western Reserve University.

  • George William (Bill) Cole, Jr.

    George William Cole, Jr. has distinguished himself as a growth oriented executive with sophisticated management skills. As Vice President, Marketing, he has been instrumental in the growth of Physiotherapy Associates, Division of Stryker Corporation, a healthcare business, from $8 million to $40+ million in less than three years. He was Vice President, Operations of Holiday Clubs International, Division of Holiday Corporation, which boasted the highest returns on assets of any division in the parent company. He has pioneered in the fields of data based marketing and loyalty marketing directing the Priority Club Frequent Lodger Program at Holiday Inns, as well as having hands-on experience in start-up situations with the development of Holiday Inn's upscale Crowne Plaza and SunSpree Resort Brand.

    Bill Cole earned a Bachelors of Industrial Engineering degree from the company. Georgia Institute of Technology and an MBA from the University of North Carolina, Chapel Hill.

  • Keith S. Cunningham

    Keith has over twenty-five years marketing and sales management experience working on both the advertising agency and the client side. In 1995, he was named to the faculty of the University of Detroit–Mercy as an instructor in retail marketing and consumer behavior. Keith, who has an MBA from the University of Michigan, is currently President of 21st Century Archives, a collectible trading card marketer and manufacturer. Prior to that, he was a Vice President of a start-up company that increased sales from $2 million to over $10 million the following year.

    As Vice President of Advertising of Perry Drug Stores, Keith was a member of a management team which turned a $29.9 million loss to a $7.1 million profit the following year in addition to being responsible for increasing the sales of a $44 million division by 66% in one year through an innovative marketing program.

    Prior to starting his own company and working in the retail drug industry, Keith was responsible for all sales and marketing of Silvers, Inc., a regional Steelcase contract office furniture dealer; and, a Regional Marketing Manager for the photo finishing division of Guardian Industries where he was responsible for capturing new business and implemented strategic marketing programs which increased sales in key accounts as much as 347%. Keith also spent over five years at Ross Roy Advertising in Account Management, Marketing and Media Planning, and Media Buying.

  • Jinida L. Doba

    Jinida has 16 years of experience as a communications professional, having worked throughout her career as a news reporter and public relations practitioner.

    She previously worked as an account executive for Akron, Ohio-based firm Highland Public Relations. Prior experience also includes staff writer positions with Plastics News, a trade publication published by Crain Communications Inc., the Wilmington (N.C.) Star-News and the Akron (OH) Beacon Journal.

    As the Dorsey & Company associate responsible for company communications, Jinida's primary communication management responsibilities for Dorsey & Company include company media relations, internal communications, community relations and new business development.

    She is a member of the Kent State University Alumni Association and the Public Relations Society of America national and Akron Chapter.

    Jinida received a Bachelor of Arts degree in Pan African Studies, with a minor concentration in Journalism from Kent State University.

  • Erin Dorsey Robinson

    Erin adds a freshly cultivated set of marketing, business and economic development, communication, and relationship management skills to the force of competitive and marketing strategy talent to be found within Dorsey & Company. Her diverse experience in private sector industries, non-profit and government has included leadership, strategic, marketing and communication roles with business incubator JumpStart Inc., the City of Cleveland, the Cleveland Restoration Society and Newell Rubbermaid.

    As a Dorsey & Company managing partner, Erin reflects the second generation of family depth in driving business growth strategically in the face of competitive pressure. She contributes expertise for management of Dorsey & Company operations and client engagements.

    As a Regional Advisor for JumpStart, Erin developed strategies to translate regional assets, opportunities and objectives into detailed business plans designed to grow and enhance entrepreneurial ecosystems in regions experiencing economic growth across the country. Her work with JumpStart has impacted regional entrepreneurial development activity in Detroit, Baton Rouge, Memphis, Erie, Pa. and Hartford, Ct.

    As Public Relations Manager for Cleveland Mayor Frank Jackson, Erin developed the strategy and directed branding, mission and messaging for all aspects of the Mayor's Cleveland Arts and Culture Initiative. She also helped raise $200,000 to support the Mayor's initiatives, built relationships within regional arts and business communities, and planned and coordinated larger annual special events produced by the Mayor's Office.

    As Marketing & Outreach Manager for the Cleveland Restoration Society, Erin conducted market research to develop and implement strategies to effectively market the Neighborhood Historic Preservation Program and Heritage Home Program, and was part of the team responsible for donor cultivation and fund development.

    Erin serves as a mentor to young students in the Cleveland Metropolitan School District, a supporter of the Cleveland International Film Festival, a member of Greater Cleveland Volunteers, on the board of directors for the Noteworthy Federal Credit Union, an arts-driven lending institution, and an instructor in the INROADS program for African American college students seeking corporate internships. A fluent Spanish speaker, she also spent a summer teaching health education in the Dominican Republic through Amigos de las Americas. In the spring of 2014, Erin was inducted into Kaleidoscope Magazine's Forty Forty Club which recognizes African American professionals under forty years old for significant contributions to the community.

    Erin earned a Master of Business Administration from Case Western Reserve University's Weatherhead School of Management, and a B.A. in Humanities with a major in Spanish from The Ohio State University.

  • Julius C. Dorsey, Jr.

    Mr. Dorsey is the founder, President and Chief Executive Officer of Dorsey & Company, Strategic Consultants to Management. Dorsey & Company is a Cleveland-based strategic marketing consulting firm with Associates across the country. The company specializes in the identification of marketplace opportunities that allow its clients to improve sales performance without additional spending. Some of the nation's largest, most well-known firms have been clients of Dorsey & Company.

    Marketing has been the foundation of Mr. Dorsey's career. His prior experience includes account management roles at J. Walter Thompson Company and Burrell Advertising. Following the agency business, he spent eleven years in marketing management for McDonald's Corporation and Holiday Inn as National Marketing Manager and National Director of Marketing, respectively. While at McDonald's, Mr. Dorsey was responsible for the successful national roll-out of its breakfast line and the test marketing and national introduction of Chicken McNuggets, McRib and McChicken sandwiches.

    Mr. Dorsey served as an investor and Vice President of Marketing for Metropolitan Cablevision (MetroTEN), the first multi-channel/multi-point microwave (MMDS) television broadcasting and the first successful competitive challenge to cable TV in the nation.

    Mr. Dorsey currently serves on the boards of Ohio Citizens for the Arts and Sankofa Fine Art Plus. His other civic and volunteer activities have included serving on the Cleveland Regional Minority Purchasing Council, the United Way Strategic Marketing Committee and as co-chair of its Strategic Planning Committee, and as a volunteer teaching assistant at the Cleveland Public School's Louis Pasteur Elementary School. Mr. Dorsey also served on the Board of Directors of SuccessSource, Inc., a Cleveland based multi-media firm, and as an Executive Advisor in the MBA program of the Weatherhead School of Management Executive Action Team at Case Western Reserve University, and on the Board of Directors of The Greater Cleveland Growth Association, the nation's largest chamber of commerce.

    Mr. Dorsey is a graduate of Michigan State University, and attended graduate school at Roosevelt University in Chicago.

  • Tammy S. Fulcher-Muraski

    Tammy brings 20 years experience in global marketing, brand and business strategy, consulting, and non-profit business development to the pool of marketing experts of Dorsey & Company. Her diverse industry experience in global manufacturing, consumer packaged goods, and non-profit firms have included strategic and leadership roles at Amway Global, ConAgra Foods, Steelcase Inc., Junior Achievement and pioneering dot-com era internet consulting firm marchFIRST.

    As a Dorsey & Company Associate, Tammy contributes expertise in marketing and brand management, product strategy, and new product innovation and development for a broad range of client engagements.

    As a Key Account Manager for ConAgra Foods, Tammy developed and commercialized new products for nutrition, energy and sports bar companies. While with Con Agra, she increased margins and cut costs on commercialized and new products in development. As Global Product Category and Brand Manager with Amway Global, Tammy created a new product line with projected sales of $140 million, increased global sales of a single product category by 30%, and increased global product category margins overall by 7%.

    Tammy is a member of Inforum Michigan, an executive women’s leadership organization; the CMO Network; Corporate Executive Board; Strategy and Management Consultants; Chief Strategy Officer; Strategic Marketing Excellence, and Harvard Business Review. She also devotes time volunteering for Kids Food Basket Grand Rapids and has dedicated her time volunteering for other organizations focused on strengthening families and communities such as United Way and Big Brothers/Big Sisters.

    Tammy attended Aquinas College and Lake Superior State University, where she earned B.A. degrees in Communication and Business Administration.

  • Anne Blum Hach

    Anne has 20 years of experience working with businesses and business leaders in the areas of growth and development. She spent 6 years at the Greater Cleveland Growth Association (nation’s largest chamber of commerce) helping start-up and growing companies define and achieve their goals. Since then she has worked as a business consultant, focusing on market development and strategic planning in a variety of industries including manufacturing, biomedical, high tech and non-profit. Most recently she has worked with Fortune 1000 companies in a variety of industries applying fundamental marketing and communication strategies to the challenge of changing organizational cultures.

    With Dorsey & Company, she has served numerous clients, including LIMRA international, Electric Power Research Institute, New York Life, Thurgood Marshal Scholarship Fund, ING Financial Services, and Verizon.

    Anne is also an active member of the community, serving on the Board of Trustees of the Friends of the Cleveland Public Library, Neighborhood Centers Association and the American Jewish Committee.

    Anne has a Bachelor of Science degree from Cornell University in Hospitality Management and a Masters of Business Administration from the Weatherhead School of Case Western Reserve University.

  • Eric Halvorson

    Eric has over 30 years of experience in marketing and advertising information retrieval, working for J. Walter Thompson, Hill & Knowlton, and Ogilvy & Mather, Boston Consulting Group, and KPMG.

    Acknowledged by his peers, he has served as Chairman of the Advertising & Marketing Division of the Special Libraries Association. As primary researcher, Eric heads the Dorsey & Company Secondary Information Retrieval Service (SIRS). SIRS provides Dorsey & Company clients with customized search of some of the world’s most complete business libraries and on-line access to information services from thousands of databases.

    Eric is a graduate of the University of New Hampshire, has a certificate in Library Management from Northwestern University, and a Master's degree in Library Science from the University of Chicago.

  • Jim Heide

    Jim Heide has enjoyed a 25-plus year career as a strategic marketing and product development professional for leading financial service firms, with a focus on emerging technologies, payment systems, ecommerce solutions as well as traditional banking products.

    Jim has held leadership roles across the full spectrum of the product development life cycle with managerial roles as Chief Marketing Officer, Vice President and Director of Marketing, sales performance manager, strategic planner, project manager and product manager for leading financial services firms and others in Greater Cleveland.

    Enthusiastic, inquisitive and always looking to bring new ideas to life, Jim is comfortable challenging the status quo and looking for innovative solutions to enhance the customer experience, improve operating efficiencies and penetrate new markets.

    As an SVP and member of Key Bank's strategic planning unit Jim participated in the development and evolution of a variety of products including the Green Machine ATM network, merchant services joint venture, debit and prepaid cards, Key Insurance Agency, annuity sales platform and e-Commerce development on Key.com. More recently as Director of Marketing at First Federal Lakewood he helped the community bank increase its mortgage loan market share in greater Cleveland from 17th position to 3rd, during the transitional four-year period following the 2008 financial crisis.

    A life-long Clevelander, Jim keeps his skills sharp working with entrepreneurs and start-up businesses. A father of three, he enjoys reading, cooking, staying fit and walking his dogs.

    As a Dorsey & Company Associate, Jim directs or supports client engagement and fulfillment on key Dorsey & Company projects - particularly those involving financial services and emerging technology questions, challenges and strategies.

    Jim earned a Master of Economics degree from Cleveland State University.

  • Peter Lawson Jones

    A seasoned public servant and cultural icon in his own right, the Harvard-educated (Magna Cum Laude in Government) attorney previously served for nine years as a member of the Board of Cuyahoga County Commissioners - three of those years as its president. Mr. Jones also served two and one-half terms in the Ohio House of Representatives and was formerly the Vice Mayor and a Councilman in the City of Shaker Heights.

    As one of only two Dorsey & Company Strategic Partners, Jones contributes expertise to government, nonprofit and economic development client engagements.

    Mr. Jones is co-executive producer of "Fatherhood 101," a documentary on the critical importance of responsible fatherhood. He is a consultant in the areas of government relations, community engagement, event planning, fundraising, market development and fatherhood programming.

    A member of SAG-AFTRA and Actor's Equity, Mr. Jones has appeared in nearly twenty films as well as on network television. Among his many credits are "Alex Cross" and ABC's "Detroit 1-8-7." He has appeared in plays at numerous venues throughout Northeast Ohio and in staged readings Off-Broadway at the Cherry Lane and the Ensemble Studio theatres. His drama, "The Family Line," has been successfully produced at Karamu House, Harvard University and Ohio University and has received staged readings at several other venues.

  • Earl Landesman

    For more than 30 years, Mr. Landesman has leveraged his extensive finance background and expertise to translate business challenges into solutions to support management decisions that accelerate bottom line growth. Mr. Landesman, a Certified Public Accountant, has successfully delivered finance solutions in leadership roles with world-renowned firms like Ernst & Young, Price Waterhouse Coopers, Chrysler Corp. and as a principal of his own financial venture, Strategic Financial Partners.

    Throughout his career in finance, Mr. Landesman has overseen multi-million dollar acquisitions, led a supply chain management review for a Big 3 aftermarket unit with $2 billion in inventory, developed the business strategy and prospectus to raise $2 million in angel financing, developed financial shared service strategies for Fortune 100 Corporations, and managed accounting staff with responsibilities for a wide range of multi-million dollar contracts including the sale of intellectual property, complex service agreements, SEC disclosures, and government-funded research and development.

    As a Dorsey & Company Associate, Mr. Landesman leads and supports project leadership on client engagements. He also provides strategy guidance on key Dorsey & Company projects involving financial services clients and fiscal resource management issues.

    Mr. Landesman is the author of Corporate Financial Management: Strategies for Maximizing Shareholder Wealth, published by John Wiley & Sons.

    Mr. Landesman earned a M.B.A., Finance & Accounting, from the University of Michigan and a B.A. in Sociology from Pitzer College in Claremont, Calif.

  • Michael Levison

    Mike's marketing career is marked by more than 30 years in building successful retail brands like, DSW, Boot Barn, and The Picture Factory - having created and executed successful consumer loyalty programs, led new retail concept development and roll-out, and developed effective advertising and creative strategies.

    As a Dorsey & Company Associate, Mike contributes expertise in Customer Relationship Management, multi-channel marketing, market analysis and research, and sales and market share acceleration to client engagements.

    A seasoned marketing professional, Mike has served as Vice President of Marketing for Boot Barn Inc., America's largest western and work wear retailer; Vice President of Marketing for The Picture Factory, a Naples, Fla. wall art and home accessories retail chain; Director of Marketing and Vice President of Marketing for national shoe retailer DSW Inc.; and Customer Engagement Strategist with Pivotal Strategies LLC, a Columbus, Ohio-based business development and professional services firm.

    While with DSW, Mike was part of the executive team which conceived and launched the unique footwear concept and brand, from start-up to dominant market position, resulting in an initial public offering valued at $1.5 billion and the chain's growth from a few Ohio stores to more than 200 stores from coast to coast. He also developed and led execution of the strategy for its "Reward Your Style" customer loyalty program (voted by Kiplinger.com as the "Best Retail Rewards Program in the U.S."), which was directly responsible for generating $35.9 million in incremental sales for DSW.

    Mike is a member of the Columbus (Ohio) Advertising Federation, having served as a board member from 1998 through 2003. His professional affiliations include the Retail Marketing Institute, the National Retail Federation, the Retail Advertising and Marketing Association, American Marketing Association, and the Two-Ten International Footwear Foundation. Mike also served as an ADDY Co-Chair in 2001 and as ADDY Chairperson in 2002. He has also served as a board member of for several not-for-profit organizations.

    Mike earned a B.S. in Journalism, with a major concentration in Advertising from Ohio University.

  • Andrew J. Powell

    Andrew is the Managing Director in charge of Web and Information Technology, and co-founder and co-owner of 2G TechWorks, Inc, a Michigan-based information technology advisory firm. Andrew works with businesses across the country to make smart use of technology to make good decisions about how best to put technology to work. Through Andrew's participation, Dorsey & Company marketing solutions integrate appropriate IT consideration and practices to optimize performance.

    Andrew is a frequent speaker on the topic of technology and provides common-sense plain-English advice and assistance to a wide range of industries. Andrew's background in training and development make him adept at translating highly technical details into easily-understood analysis and advice.

    Andrew's roots are in software development. He has been developing software for Microsoft Windows for as long as there has been a Microsoft Windows. Andrew began his development career working to make simulated graphical user interfaces in a pre-Windows environment and worked to develop Windows-based menu systems and utilities going back to Windows 2.0.

    Andrew has been developing and project managing software development projects deployed to the web since 2001. He's worked on more than 100 development projects in the last five years ranging in scope from tiny applications and utilities for clients to major enterprise-level web applications deployed across disparate organizations and environments.

  • Mary Jayne Reedy

    An agile executive, Mary Jayne Reedy has 25-plus years of experience in leading strategic marketing, sales, and business development in diverse markets, including B2B, nonprofit, government, healthcare and technology.

    Her extensive work at the strategic level of selling products, services and ideas has driven measurable sales and market share growth for highly revered firms and organizations like Bristol-Myers Squibb, Human Arc Corporation, Alcon Laboratories, Hosted Technology Exchange, Alcon Laboratories, and the American Red Cross.

    As Vice President of Corporate Marketing and Product Development for Human Arc Corporation, Mary Jayne steered the development, launch, and growth of new products in healthcare reimbursement and revenue cycle, and serving contrasting market segments, providers, and payers from a single branded house - all during a tumultuous time in the healthcare history. As Midwest District Manager for Bristol Meyers/Squibb's Westwood Pharmaceuticals unit, Mary Jayne surpassed all sales quotas and received multiple sales achievement awards. As Manager of Sales and Marketing for American Red Cross Health and Safety Services, she developed the nationwide Business and Industry Council for Emergency Planning and Preparedness, earning the organization's Vega Award for Exemplary Service and the honor of being named one of nine Presidential Scholars by Red Cross President Elizabeth Dole.

    As a Dorsey & Company Associate, Mary Jayne contributes sales and marketing strategy support to various Dorsey & Company client engagements and projects, and is active in new business development.

    Mary Jayne currently serves on the Board of Directors of The American Red Cross Northern Ohio Region Blood Services and chairs the Board Donor Recruitment Committee. She also serves on the Marketing Advisory Committee of Team NEO/Cleveland+ and previously served on the Board of Directors of the Northeast Ohio Healthcare Financial Management Association.

    Mary Jayne holds a master's degree in business administration with a concentration in marketing from Cleveland State University, a Bachelor of Science degree in biology from Towson State University, and certification in Technology Marketing from the California Institute of Technology.

  • Holly Rieman-Bell

    Holly has over 20 years' experience working in the gaming industry with extensive knowledge in strategic marketing and information technology solutions. As Marketing Manager for Ohio with global gaming company GTECH, she was responsible for managing over $1billion annually in lottery products. Holly won her spot on GTECH's Inaugural Leadership Development Program team and was a contributing member responsible for developing and providing the company with a solution to reduce millions of dollars in liquidated damages.

    Holly was a true market leader involved in the start-up of KAL RIEMAN, a fashion design firm in New York City's Garment District. She became the Marketing Director of the firm and actively consults in the areas of marketing and strategy development.

    In her most recent role, Holly is Technical Content Manager for Kichler Lighting where she manages all technical content worldwide.

    Combined, she has worked on projects in thirteen states and five different countries.

    As a Dorsey & Company Senior Associate, Holly contributes expertise in marketing, strategy development, project management and new business development to a variety of client engagements.

    Holly has a Bachelor of Business Administration from Cleveland State University in Marketing and a Master of Business Administration from John Carroll University. She is an active member of Beta Gamma Sigma, Cleveland Chapter.

  • Dennis J. Roche

    Dennis' career as a leading expert in destination and tourism marketing has been forged over nearly 40 years in a number of critical leadership roles showcasing the best of Greater Cleveland to audiences regionally and globally.

    Most notable are Dennis' nationally-recognized successes in advancing Greater Cleveland and Northeast Ohio as a top business and leisure destination during his leadership roles as President and CEO of Positively Cleveland, Executive Vice President and General Manager of Greater Cleveland Growth Association - the largest regional business chamber of commerce in the United States, and co-founder of the Cleveland Plus Marketing Alliance and its new regional brand, "Cleveland Plus."

    With Positively Cleveland, Dennis oversaw the activities to market the city as a convention/meeting/leisure destination and advocated on behalf of the hospitality industry for medical exhibition, convention center and casino projects. His leadership resulted in Positively Cleveland's distinction as the "Best Convention Bureau in America" by the National Association of Travel Journalists.

    A savvy fundraiser and forger of partnerships, Dennis has also led successful and historic economic development campaigns resulting in millions of dollars raised for such projects as Cleveland's state-of-the-art Gateway sports complex (home to the Cleveland Indians baseball team and the Cleveland Cavaliers NBA basketball team), the campaign that rebuilt Cleveland Browns Stadium and returned the Brown's franchise to Cleveland, and coordinating the effort to restructure Cuyahoga County's Secured Asset Fund Earnings (S.A.F.E.) bond portfolio.

    Dennis has proven his effectiveness at not only destination marketing, but also through his attention to good stewardship of public and private funding of countless civic engagement projects in Northeast Ohio – having served in financial oversight roles for Greater Cleveland Regional Transit Authority, the Cuyahoga County Office of Budget and Management, and Cuyahoga County Department of Youth Services.

    As a Dorsey & Company Managing Director, Dennis contributes expertise marketing, major project management, and finance to client engagements.

    Dennis serves on the Board of Medical Mutual of Ohio. He also has been a Trustee of Cleveland Clinic's Western Region Hospital System, Lakewood Hospital, the Rock and Roll Hall of Fame and Museum, Cleveland National Air Show, Greater Cleveland Film Commission, Cleveland Clinic Hospital, The Citizens League and its Research Institute, and the Greater Cleveland Sports Commission. Dennis also has been recognized for his civic work by Cleveland State University, the Ohio Cancer Research Associates, the American Diabetes Association, Sales and Marketing Executives, and the Irish American Archives Society.

    A Certified Public Accountant, Dennis earned a B.A. in English, an M.A. in Accounting and Financial Information Systems, and an M.S. in Urban Studies – all from Cleveland State University.

  • Robert B. (Bob) Speed

    Robert B. Speed possesses extensive marketing and utility industry experience, both of which complement and expand the skills of Dorsey & Company. His career has included employment as Commercial Program Manager for the Power Generation Services group of General Electric, where he interfaced with major utility companies to provide after market services to support GE power generation equipment, and Program Manager for GE-Reuter-Stokes Instruments, where he was responsible for worldwide sales and marketing of electronic instruments and computers systems.

    Bob Speed is both a mechanical engineer (Iowa State University) and holds a Masters in Business Administration in finance and marketing from Case Western Reserve University. He is also American Society for Quality (ASQ) Certified Six Sigma Black Belt, indicating a proficiency in and a depth of understanding in the application of Six Sigma principles and practices. As such, Bob applies Six Sigma philosophies and principles, team leadership and management dynamics in all aspects of the DMAIC model (define, measure, analyze, improve, control) to maintain Six Sigma principles. He applies lean enterprise concepts to identify non-value-added activities using specific tools.

    He makes his home in San Diego.

  • Scott Terry

    Scott is a multi-talented industry veteran with 30 years of experience on both the client and services side of data mining, direct and database marketing. He's lived in your shoes and knows how to turn issues into opportunities.

    Scott's senior leadership experience includes serving as Vice President of Marketing for Home Shopping Network and Leader of Corporate Marketing at Acxiom, Inc. He also was a pioneer of the frequency and database marketing industries with Holiday Inns, Inc. As President of a direct marketing services company, he provided a full media complement of direct marketing and modeling products to a base of over 33,000 agents and brokers in the insurance industry.

    His entrepreneurial expertise has helped create and launch several successful businesses. Each became very profitable, multi-million dollar enterprises with one rapidly progressing from $0 to $30 million in sales by its second year of operation.

    Scott is a highly skilled quantitative and modeling expert who's also a gifted strategist with intuitively creative abilities. As a result, his work is award winning and he has been an in-demand industry lecturer, teacher, and mentor throughout his career.

  • Leopoldo C. Toralballa

    Mr. Toralballa has had a 40 year long career as a marketing strategy leader and general manager for some of the most respected and imitated companies in the world, including American Express, TIME-LIFE Books, Key Bank, Fortis Insurance and Publishers Clearing House.

    While with American Express, Mr. Toralballa served as Senior Vice President, Small Business Services and Senior Vice President, Personal Card Acquisition. At TIME-LIFE Books, he was Senior Vice President, Marketing. For Publishers Clearing House, he served as Director of Planning and Market Development. He was Senior Vice President, New Business Ventures for the Bertelsmann Entertainment Group in New York; Executive Vice President, Marketing at the Fingerhut Companies; and Managing Director of Gold Star Pen & Stationery in London, England. His career journey led him back to the states to Cleveland-based Key Bank, where he was Group Executive Vice President for Credit Card and National Deposit businesses and Chief Marketing Officer for all national consumer businesses. He was Senior Vice President and General Manager for Individual Health Insurance at Fortis and led its rebranding concurrent with its IPO. Along the way, Mr. Toralballa has managed marketing, creative, market research, telemarketing and media groups and is a pioneer in the development of new Direct Marketing methods.

    As Dorsey & Company Managing Director, Mr. Toralballa leads and supports project leadership on client engagements. He also provides strategy guidance on key Dorsey & Company projects.

    Mr. Toralballa holds undergraduate and advanced degrees in pure mathematics from Princeton and the University of Warwick, England. He has taught mathematics and marketing (separately) at various universities in the US.

  • Chamie Townsend

    Chamie has 10 years of experience as a data and risk management analyst for IT, public utilities and financial services industries. She began her career in 2000 with IBM Corp., where she ran test scripts and client tests, Web-based applications and created computerized part labels for equipment identification, organizing department orders and monitoring inventory. Throughout her career, Chamie also held data analysis and financial risk management responsibilities for Microsoft, First Energy, Key Bank and American Electric Power. In each of her roles, Chamie has successfully applied her knowledge of a variety of advanced business analytics and intelligence software programs to manipulate and manage large data sets. Her roles have allowed her to transform summary data into meaningful information that management used to make strategic decisions.

    As an Associate with Dorsey & Company, Chamie provides the critical research and data management and presentation support to develop the competitive marketing strategies Dorsey & Company clients need to for optimal results.

    Chamie has served as a mathematics tutor for various organizations, as a mentor for Big Brothers and Big Sisters of Columbus (Ohio), as Correspondence Secretary for the Akron (Ohio) Urban League Young Professionals, as a Coordinator for the 2006 United Way Annual Fundraiser for First Energy and as Treasurer of the Black Graduate Students Association at Kent State University. She is a recipient of the OSU 2001 Minority Engineering Program Humanitarian Award.

    Chamie earned Bachelor of Science in both Applied Mathematics and Computer Science & Engineering from Ohio State University and a Master of Science in Financial Engineering from Kent State University.

  • Mark B. Traylor, Ph.D.

    Dr. Mark B. Traylor began his career in marketing research as a telephone and field supervisor in 1972. Dr. Traylor received his Ph.D. in Business Administration from Michigan State University in 1979, with a major in Marketing and minors in Finance and Psychometrics.

    His research expertise includes survey and experimental research design, questionnaire design, and multivariate statistics. He also consults with clients in the areas of new product development, marketing planning and competitive marketing strategies.

    Dr. Traylor has written articles for a number of marketing, research and advertising journals, including the Journal of marketing Research, the Journal of Advertising Research, the Journal of Advertising, Psychology & Marketing, and the Journal of Consumer Marketing. He has also served as an expert witness in cases of deceptive advertising, design patent infringement, and the generic status of brand names.

  • Larry Walters

    Meet the man who taught the world to spell "bologna." He also helps Dorsey & Company to "find" sales with clever expressions of competitive advantage in memorable words and images. Larry and Julius Dorsey have worked together for many years as you will see, including successes for Gillette and McDonald's Corporation. Among his many accomplishments in a distinguished career, Larry Walters created the well-known Oscar Mayer campaign, "My Bologna Has a First Name." The song is still being used, and Larry is still creating iconic, enduring ideas for leading brands.

    In 2007 Larry founded POW Design Studio, a small successful advertising/design group in Austin Texas. Recent projects include a new TV and print brand campaign for Northwestern Memorial Hospital in Chicago, plus selected projects for Wrigley/Mars International also in Chicago. He continues his close relationship with GSD&M Advertising Austin Texas as a consulting creative director/designer for Popeye's TV production.

    In 2002, Larry and his family moved to Austin Texas from Chicago, to join GSD&M in Austin as a Group Creative Director, leading and overseeing all of Chili's Creative for 6 years. Before joining GSD&M Larry enjoyed an 18-year career at Euro RSCG Tatham in Chicago where he effectively oversaw 250 million dollars in business, including Red Lobster, Midas, Head and Shoulders, Vidal Sassoon and Clearasil. Prior to that, Larry was Creative Director/Producer for Adcom, creating memorable work for Celeste Pizza, Quaker Hot cereals and a host of new product launches. His career also includes experience as Creative Director at DDB Needham, Chicago where he developed the "Nobody Can Do It" campaign for McDonald's. And he cut his teeth as a young Art Director at J. Walter Thompson Chicago working on Kraft, Gillette, 7-Up, and his well-known Oscar Mayer campaign.

    What truly distinguishes Larry in the profession is his combination of conceptual and design talents. He has created well-known, enduring graphic identities for many international QSR and CDR restaurants his peers call him "The Food Guru". Larry also possesses extensive, cutting edge knowledge of technology. He is an expert in almost all aspects of computer graphics and is regarded by his peers as a true pioneer in this area.

    Before becoming an advertising success, Larry was a touring keyboard player in a rock band and a Marine who served in Vietnam. Although his rock and roll days are behind him, Larry still plays a pretty mean keyboard and also his ever so entertaining accordion.

  • Francesca (Fran) Waybridge

    Francesca brings a combination of marketing expertise, hands-on operational experience and a record of success achieved from working with many of the nation's largest corporations, including Dayton Hudson Properties, McDonald's Corp., Burger King Corp. and Domino's Pizza, Inc.

    As National Director of Marketing and Public Relations for Domino's, Francesca directed the development of research based strategically accurate marketing plans and managed a budget of more than $42 million. These plans were the foundation of the five-year record growth period, during which the company grew from 300 to 2,000 stores, entered the international market and significantly expanded new product development, including Breakfast Pizza, Low Gluten Pizza and Doubles.

    A critical thinker who understands that problem solving is often enhanced through the addition of a non-traditional component, Francesca and team developed the Domino's Pizza Indy Car Race program which introduced the brand to millions of people and increased national awareness in a way that traditional media could not.

    As an entrepreneur with a love of cooking and baking, Francesca turned a concept and her cookie recipe into Cookies On Call!! ®, a business which ships cookies worldwide from the shores of Lake Michigan. The business has been featured in USA Today, US News & World Report and major dailies across the country, while ABC, CNN and NBC have featured her on their national news programs. In addition to being recognized by Baylor University and Vanderbilt University, Francesca is now cited as an example of entrepreneurship in the Nichols, McHugh & McHugh "Introduction to Business", the leading text used in marketing classes at colleges and universities throughout the United States and Canada. In Germany, Cookies On Call!! is discussed as a success story in the widely distributed hardback "Morgen ohne Sorgen" which translates to "A Tomorrow without Sorrow".

    Francesca brings to her role as Senior Associate with Dorsey & Company a clear understanding of research as it applies to client problem solving along with expertise in concept design, product development and business growth.

    Volunteering and giving back to the community is evidenced through her involvement in Wings of Hope Hospice, Center for Women in Transition, Art a loan Program, Friends of the Library, Saugatuck Douglas Business Association, and the Zeta Tau Alpha and Ferris State University alumni groups.

    Francesca graduated from Ferris State University with a Bachelor of Science degree in Advertising and Marketing and double minor in Journalism and English.

  • Daniel White

    Daniel White has spent the past 15 years as a leader for three of the most admired brands in the retail industry - The Container Store, Victoria's Secret and Amazon.

    As a Dorsey & Company Associate, Daniel contributes expertise in retail industry leadership development, project management, customer service strategy, and training.

    Daniel has worked as a consultant for a number of small and medium businesses. In a particularly successful consulting engagement, Daniel has written, developed and implemented a nine-module retail business course for a public/private partnership with the 3rd largest non-profit micro-lender in the nation that continues to be taught to aspiring entrepreneurs.

    Identified as a "leader for the future of retail," Daniel was honored as one the first 10 National Retail Federation Dream BIG Scholarship Award recipients in 2013. He became the program's first graduate in March 2015.

    A native of Central Ohio, Daniel earned his undergraduate degree in Anthropology from the University of Cincinnati.

  • Marvin Winkfield

    Marvin is a marketing professional with a 25-plus year solid record of accomplishment in developing new approaches to unique problems. Marvin's areas of expertise include strategic planning, market segmentation, branding, interactive solutions, Customer Relationship Management (CRM), new product marketing and business development in Healthcare, Consumer Packaged Goods, Retail, Automotive, Banking and Quick Service Restaurants industries.

    A seasoned executive with advertising experience on the agency and client side, Marvin's agency experience includes key executive positions at McCann Erickson, Leo Burnett, UniWorld, and Carol H. Williams Advertising. He has worked on some of the biggest brands in the country, including Proctor & Gamble, McDonald's, GM, Honda, Nissan, Coors, Allstate and Coca-Cola. Most recently he was Managing Director of the Detroit office of Vigilante Advertising where he led urban marketing for Buick and Pontiac.

    On the client side Marvin was Marketing Director for WellPoint, the largest health insurance company in the U.S. While at WellPoint he led integrated marketing for Senior, Individual and Small and Large Group business for Blue Cross Blue Shield of Georgia, Missouri and Wisconsin. He has also held key marketing positions at Kentucky Fried Chicken, Taco Bell and Southland Corp.

    As a Dorsey & Company Associate, Marvin brings strengths in new business development, market analysis, market segmentation, CRM, and digital and experiential marketing.

    Marvin is an Advertising Education Foundation Ambassador and is a board member of We Love Detroit Global Initiative and Reach the Future Foundation.

    Marvin has a Bachelor of Science in Marketing from the University of Cincinnati and a MBA from Indiana University.

  • Jeff Worron

    Jeff has more than 25 years of marketing, sales, sales management and sales force training experience in cable, internet, and local and long distance telephone products in highly penetrated, highly competitive markets. Jeff has also worked in the manufacturing, travel and sports marketing industries.

    Jeff has served as Sales Manager, Director of Sales and Marketing, and General Manager for telecommunications firms such as Cox Communications - where he was recruited as its Vice President of Sales and Retention – as well as for Home Box Office (HBO) and local, long distance and international telephone service provider Corecomm. In these positions his responsibilities included creating and managing residential and commercial sales, marketing, customer service and customer retention, budget and line management, inbound and outbound telemarketing, direct outside sales, and installation and service.

    As a Dorsey & Company Senior Associate, Jeff provides consulting services that deliver strategic and tactical marketing programs, sales force and sales management improvements, problem solving, and sales training programs for Dorsey & Company and its clients.

    Jeff is also president of the Lakewood Charitable Assistance Corp., a nonprofit organization that provides Thanksgiving and Christmas meals to 750 seniors and families in Lakewood, Ohio. He has previously served as a high school soccer coach and on the board of directors of the Lakewood Soccer Association where he currently coaches youth soccer.

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