Competitive StrategyMarketing Strategy and TacticsMarket ResearchStrategy Implementation
“We don’t experiment on our clients, or their customers.”
  – Julius C. Dorsey, Jr.

The Dorsey Team

Our skills have been proven on the front line of the nation's leading consumer and industrial marketing firms. We are effective strategically because our national experience in new product development, advertising, sales promotion, competitive strategy, marketing research, test marketing, and sales management is hands-on and marked by success.

We know what each tactic can do and how to apply it to each unique situation, delivering outstanding sales results - not merely acceptable program performance.
  • Charley Bach

    Charley has 13 years of experience providing expert IT support and guidance to individuals and businesses. His wealth of digital and web strategy, web analytics and SEO expertise has helped clients across many industries make the most of their web and mobile presence.

    His skills were honed over the years of serving as a consultant for Cleveland-based firm PC Handyman, where services ranged from building web sites to developing strategies to improve SEO, pay-per-click and social media deployment. Beyond developing websites, Charley creates applications to suit specific customer business needs and adhere to World Wide Web Consortium (W3C) best practices. He also has depth in using Google Analytics, SemRush, and SEOMoz to help clients make decisions about web, social and mobile content and its relationship to the competition.

    As an Associate with Dorsey & Company, Charley provides the critical skills and knowledge that will help clients improve - and see real profit results from - their entire digital presence from the back-of-the-house to key content "re-Tweets."

    Charley also devotes his time and expertise to teaching youngsters the ins-and-outs of IT, robotics and all things web-related. He teaches summer classes to children ages 8-14 in Lego Robotics, Minecraft, and programming. He also provides afterschool enrichment programs at Community of Saints School and Roxboro Elementary School in Cleveland Heights, Ohio, where he is developing a STEM curriculum to teach app development.

    Charley earned both his Master and Bachelor of Arts degrees from Cleveland State University.

  • Darcy Walter Ballew

    With more than 30 years of nonprofit and for-profit arts marketing experience, Darcy Ballew has perfected an efficient project management style and an expertise for relationship-building and problem-solving for prestigious and world-renowned organizations like Cirque Du Soleil, Walton Arts Center/Walmart Amphitheater, Metropolitan Opera, Sarasota Opera, Tri-C JazzFest, and Cleveland Play House.

    A seasoned senior arts marketing professional, Darcy has created successful campaigns, proactively promoted, and effectively reacted to crisis management situations for arts organizations across the country.

    As Vice President for Communications at Walton Arts Center/Walmart Amphitheater, Darcy developed a systematic and targeted media-mix advertising, sales and public relations strategy that took the organization from a $14 million to $30 million dollar company. While she served as a Director of Marketing and Public Relations for Cleveland Play House, Darcy managed a $1 million budget to develop the marketing, publicity, sales promotions and advertising for its overall branding, show schedule and lobby renovation. She also handled all marketing for the longest running show in Cleveland's history, "Tony N Tina's Wedding," at the Hanna Theatre. She also served as professor of Arts Marketing at Baldwin-Wallace University.

    As a Dorsey & Company Associate, Darcy contributes sales and marketing strategy support to various Dorsey & Company client engagements and projects.

    Darcy has served on the Board of Directors of Mental Health Services and as its vice president from 2007 to 2009. She also has served on the Small Business Council of the Sarasota Chamber of Commerce, and as Interim President of the Cleveland Theater Collective.

    Darcy earned a Bachelor of Arts degree in Sociology from Otterbein College.

  • Frank J. Benditt

    Mr. Benditt brings the combination of corporate managerial experience from American and Fortune 500 companies, and a record of successful consulting engagements at leading marketing/consulting firms.

    Prior to joining Dorsey & Company, Frank served as a Senior Business Consultant for International Profit Associates, specializing in sales and marketing, with a focus on profit generation and strategic market planning.

    His past clients include Ruth's Chris Steak House, IBM, Disney, Marriott, Coca-Cola, Hardee's, Citibank, and the PGA. Frank created promotions for Hardee's generating incremental sales of over $85 million. He supervised the marketing campaign that successfully launched the first public access golf facility owned and operated by PGA of America, and he developed for the Coca Cola Company the first "on-pack" game piece technology for use in vending machines.

    As Vice President of Corporate and Field Marketing for Arby's, Inc., Frank managed a budget of over $60 million. As VP of International Marketing, he originated Arby's International Marketing Department to oversee planning, development and execution of marketing activities for outlets rapidly opened in 20 countries outside the United States.

    Messrs. Benditt and Dorsey initially worked together at McDonald's Corporation. While National Marketing Manager, he implemented the first national consumer game of chance conducted by McDonald's and initiated McDonald's first Holiday Ornament program which became an annual marketing event.

    Mr. Benditt studied business management at Widener University and graduated Hodges University with a Bachelor of Science degree in Accounting. He also holds a Graduate Certification in Professional Accountancy from the University of West Florida.

    Frank is a member of the American Marketing Association and a past member of the Direct Marketing Association, the European Society for Opinion and Marketing Research, and the Japan Marketing Association.

    He has served as an Ambassador for the Advertising Educational Foundation, has sat as a member of the Board of Directors for a multi-million dollar Florida Gas Piping Company and is past president of the Greater Palm Beach Gas Association.

  • Mark Bogomolny

    Mark Bogomolny brings to Dorsey & Company and our clients a deep wealth of experience in retail, grocery, food service and new product marketing management.

    He served both Pick-n-Pay and later Finast grocery organizations in a number of capacities including, buying and merchandising, advertising, human resources, research and development, and real estate.

    Mark also has owned and operated a number of small businesses in the fields of food safety, retail pet supplies, retail grocery, lighting accessories and equipment, and management services. Also, as a consultant for over 20 years, Mark has counseled new and start-up businesses on matters concerning on food and food safety, retail, food service, customer service, and general business issues. He also has counseled clients on branding, selling, product development and product placement.

    As a Dorsey & Company Associate, Mark contributes subject matter expertise and hands-on experience in myriad areas of concern for our retail, grocery, hospitality and consumer packaged goods clients and related engagements.

    A married father of two grown daughters, Mark also has served his Northeast Ohio community for over 20 years through board level experience in non-profit work for membership driven organizations. Has worked in areas of governance, membership, marketing, financial oversight, and non-academic affairs for a number of organizations.

    Mark earned a B.S. in Agricultural Economics and Food Industry Management from Cornell University.

  • Jeffrey M. Bowen

    Jeffrey is a multi-skilled fundraising, marketing, public relations, government relations and civic leadership professional as well as an academic, and is a respected leader in Greater Cleveland's nonprofit, philanthropic and economic development communities.

    Some notable achievements in his more than three decades long career are roles as Executive Director of Greater Cleveland Habitat for Humanity, Development and Public Affairs Director for Girl Scouts of Lake Erie Council and as a current faculty member of Cleveland State University's Maxine Goodman Levin College of Urban Affairs.

    With Greater Cleveland Habitat for Humanity, Jeffrey was the primary major gift fundraiser, greatly improved community stakeholder and corporate engagement, tripled homebuilding capability and developed the ReStore recycling center, a mission-based fundraising program - while supervising 15 full-time staff, who supervised 135 core Habitat volunteers. He also was solely responsible for corporation, foundation and major gifts cultivation and solicitation, and for all donor recognition while with Girl Scouts of Lake Erie Council. Jeffrey's public relations, marketing and sales abilities were sharpened in every leadership role he has assumed, and in his current work as a consultant.

    At the Levin College of Urban Affairs, Jeffrey teaches undergraduate and Master-level courses in nonprofit administration, leadership, and fundraising.

    As a Dorsey & Company Senior Associate, Jeffrey contributes expertise in nonprofit fund development, external relations, major project management, economic development and marketing to a variety of client engagements.

    A life-long Clevelander, Jeffrey is steeped in many facets of his community, including having worked as a member of Mayor Frank Jackson's Sustainable Cleveland 2019 Steering Committee, as a representative to the Cleveland Neighborhood Development Coalition and as a member of Entrepreneurs for Sustainability. He is also an accomplished journalist, poet and percussionist.

    A Certified Fund Raising Executive (CFRE), BoardSource Certified Governance Trainer, and a member of the Association of Fundraising Professionals (AFP), Jeffrey earned a B.A. in Psychology at Kent State University and his Master of Nonprofit Organizations (MNO) at Case Western Reserve University.

  • George William (Bill) Cole, Jr.

    George William Cole, Jr. has distinguished himself as a growth oriented executive with sophisticated management skills. As Vice President, Marketing, he has been instrumental in the growth of Physiotherapy Associates, Division of Stryker Corporation, a healthcare business, from $8 million to $40+ million in less than three years. He was Vice President, Operations of Holiday Clubs International, Division of Holiday Corporation, which boasted the highest returns on assets of any division in the parent company. He has pioneered in the fields of data based marketing and loyalty marketing directing the Priority Club Frequent Lodger Program at Holiday Inns, as well as having hands-on experience in start-up situations with the development of Holiday Inn's upscale Crowne Plaza and SunSpree Resort Brand.

    Bill Cole earned a Bachelors of Industrial Engineering degree from the company. Georgia Institute of Technology and an MBA from the University of North Carolina, Chapel Hill.

  • Keith S. Cunningham

    Keith has over twenty-five years marketing and sales management experience working on both the advertising agency and the client side. In 1995, he was named to the faculty of the University of Detroit–Mercy as an instructor in retail marketing and consumer behavior. Keith, who has an MBA from the University of Michigan, is currently President of 21st Century Archives, a collectible trading card marketer and manufacturer. Prior to that, he was a Vice President of a start-up company that increased sales from $2 million to over $10 million the following year.

    As Vice President of Advertising of Perry Drug Stores, Keith was a member of a management team which turned a $29.9 million loss to a $7.1 million profit the following year in addition to being responsible for increasing the sales of a $44 million division by 66% in one year through an innovative marketing program.

    Prior to starting his own company and working in the retail drug industry, Keith was responsible for all sales and marketing of Silvers, Inc., a regional Steelcase contract office furniture dealer; and, a Regional Marketing Manager for the photo finishing division of Guardian Industries where he was responsible for capturing new business and implemented strategic marketing programs which increased sales in key accounts as much as 347%. Keith also spent over five years at Ross Roy Advertising in Account Management, Marketing and Media Planning, and Media Buying.

  • Jinida L. Dorsey

    Jinida has 16 years of experience as a communications professional, having worked throughout her career as a news reporter and public relations practitioner.

    She previously worked as an account executive for Akron, Ohio-based firm Highland Public Relations. Prior experience also includes staff writer positions with Plastics News, a trade publication published by Crain Communications Inc., the Wilmington (N.C.) Star-News and the Akron (OH) Beacon Journal.

    As the Dorsey & Company associate responsible for company communications, Jinida's primary communication management responsibilities for Dorsey & Company include company media relations, internal communications, community relations and new business development.

    She is a member of the Kent State University Alumni Association and the Public Relations Society of America national and Akron Chapter.

    Jinida received a Bachelor of Arts degree in Pan African Studies, with a minor concentration in Journalism from Kent State University.

  • Julius C. Dorsey, Jr.

    Mr. Dorsey is a marketing and competitive strategy expert with experience in all aspects of strategic business development and marketing. Since founding Dorsey & Company in 1987, Mr. Dorsey has successfully overseen favorable outcomes for clients in competitive and regulated markets focused on branded consumer goods, durable goods, professional services, financial services, higher education, hospitality, utilities, not-for-profit, B-to-B and more. He possesses a particularly strong record of accomplishment in new product development and promotion, laboratory and test marketing, successful national rollout, market research and advertising management.

    Marketing has been the foundation of Mr. Dorsey's career. His experience before Dorsey & Company includes advertising agency account management at J. Walter Thompson Company and Burrell Advertising. Following the agency business, Mr. Dorsey spent eleven years in marketing management for McDonald's Corporation and Holiday Inn as National Marketing Manager and National Director of Marketing, respectively. While at McDonald's, Mr. Dorsey was responsible for the successful national roll-out of its breakfast line and the test marketing and national introduction of Chicken McNuggets, McRib and McChicken sandwiches. At Holiday Inn, Mr. Dorsey was responsible for launching the hotel group's Priority Club loyalty program - one of the nation's first and most successful. It's still in operation today.

    Upon his arrival in Cleveland, Mr. Dorsey served as an investor and Vice President of Marketing for Metropolitan Cablevision (MetroTEN), the first multi-channel/multi-point microwave (MMDS) television broadcasting and the first successful competitive challenge to cable TV in the nation.

    Mr. Dorsey currently serves on the board of the Ohio Restaurant Association. He previously served on the boards for Citizens for the Arts and Sankofa Fine Art Plus. His other civic and volunteer activities have included serving on the Cleveland Regional Minority Purchasing Council; the United Way Strategic Marketing Committee (including as co-chair of its Strategic Planning Committee); as a volunteer teaching assistant at the Cleveland Public School's Louis Pasteur Elementary School; on the Board of Directors of SuccessSource, Inc., a Cleveland based multi-media firm; as an Executive Advisor in the MBA program of the Weatherhead School of Management Executive Action Team at Case Western Reserve University; and, on the Board of Directors of Greater Cleveland Partnership (Cleveland's regional Chamber of Commerce).

    Mr. Dorsey is a graduate of Michigan State University, and attended graduate school at Roosevelt University in Chicago. He received an Advanced Entrepreneur Program Certificate from the Amos Tuck Graduate School of Business at Dartmouth College.

  • Anne Blum Hach

    Anne has 20 years of experience working with businesses and business leaders in the areas of growth and development. She spent 6 years at the Greater Cleveland Growth Association (nation’s largest chamber of commerce) helping start-up and growing companies define and achieve their goals. Since then she has worked as a business consultant, focusing on market development and strategic planning in a variety of industries including manufacturing, biomedical, high tech and non-profit. Most recently she has worked with Fortune 1000 companies in a variety of industries applying fundamental marketing and communication strategies to the challenge of changing organizational cultures.

    With Dorsey & Company, she has served numerous clients, including LIMRA international, Electric Power Research Institute, New York Life, Thurgood Marshal Scholarship Fund, ING Financial Services, and Verizon.

    Anne is also an active member of the community, serving on the Board of Trustees of the Friends of the Cleveland Public Library, Neighborhood Centers Association and the American Jewish Committee.

    Anne has a Bachelor of Science degree from Cornell University in Hospitality Management and a Masters of Business Administration from the Weatherhead School of Case Western Reserve University.

  • Eric Halvorson

    Eric has over 30 years of experience in marketing and advertising information retrieval, working for J. Walter Thompson, Hill & Knowlton, and Ogilvy & Mather, Boston Consulting Group, and KPMG.

    Acknowledged by his peers, he has served as Chairman of the Advertising & Marketing Division of the Special Libraries Association. As primary researcher, Eric heads the Dorsey & Company Secondary Information Retrieval Service (SIRS). SIRS provides Dorsey & Company clients with customized search of some of the world’s most complete business libraries and on-line access to information services from thousands of databases.

    Eric is a graduate of the University of New Hampshire, has a certificate in Library Management from Northwestern University, and a Master's degree in Library Science from the University of Chicago.

  • Jim Heide

    Jim Heide has enjoyed a 25-plus year career as a strategic marketing and product development professional for leading financial service firms, with a focus on emerging technologies, payment systems, ecommerce solutions as well as traditional banking products.

    Jim has held leadership roles across the full spectrum of the product development life cycle with managerial roles as Chief Marketing Officer, Vice President and Director of Marketing, sales performance manager, strategic planner, project manager and product manager for leading financial services firms and others in Greater Cleveland.

    Enthusiastic, inquisitive and always looking to bring new ideas to life, Jim is comfortable challenging the status quo and looking for innovative solutions to enhance the customer experience, improve operating efficiencies and penetrate new markets.

    As an SVP and member of Key Bank's strategic planning unit Jim participated in the development and evolution of a variety of products including the Green Machine ATM network, merchant services joint venture, debit and prepaid cards, Key Insurance Agency, annuity sales platform and e-Commerce development on More recently as Director of Marketing at First Federal Lakewood he helped the community bank increase its mortgage loan market share in greater Cleveland from 17th position to 3rd, during the transitional four-year period following the 2008 financial crisis.

    A life-long Clevelander, Jim keeps his skills sharp working with entrepreneurs and start-up businesses. A father of three, he enjoys reading, cooking, staying fit and walking his dogs.

    As a Dorsey & Company Associate, Jim directs or supports client engagement and fulfillment on key Dorsey & Company projects - particularly those involving financial services and emerging technology questions, challenges and strategies.

    Jim earned a Master of Economics degree from Cleveland State University.

  • Peter Lawson Jones

    A seasoned public servant and cultural icon in his own right, the Harvard-educated (Magna Cum Laude in Government) attorney previously served for nine years as a member of the Board of Cuyahoga County Commissioners - three of those years as its president. Mr. Jones also served two and one-half terms in the Ohio House of Representatives and was formerly the Vice Mayor and a Councilman in the City of Shaker Heights.

    As one of only two Dorsey & Company Strategic Partners, Jones contributes expertise to government, nonprofit and economic development client engagements.

    Mr. Jones is co-executive producer of "Fatherhood 101," a documentary on the critical importance of responsible fatherhood. He is a consultant in the areas of government relations, community engagement, event planning, fundraising, market development and fatherhood programming.

    A member of SAG-AFTRA and Actor's Equity, Mr. Jones has appeared in nearly twenty films as well as on network television. Among his many credits are "Alex Cross" and ABC's "Detroit 1-8-7." He has appeared in plays at numerous venues throughout Northeast Ohio and in staged readings Off-Broadway at the Cherry Lane and the Ensemble Studio theatres. His drama, "The Family Line," has been successfully produced at Karamu House, Harvard University and Ohio University and has received staged readings at several other venues.

  • Michael Levison

    Mike's marketing career is marked by more than 30 years in building successful retail brands like, DSW, Boot Barn, and The Picture Factory - having created and executed successful consumer loyalty programs, led new retail concept development and roll-out, and developed effective advertising and creative strategies.

    As a Dorsey & Company Associate, Mike contributes expertise in Customer Relationship Management, multi-channel marketing, market analysis and research, and sales and market share acceleration to client engagements.

    A seasoned marketing professional, Mike has served as Vice President of Marketing for Boot Barn Inc., America's largest western and work wear retailer; Vice President of Marketing for The Picture Factory, a Naples, Fla. wall art and home accessories retail chain; Director of Marketing and Vice President of Marketing for national shoe retailer DSW Inc.; and Customer Engagement Strategist with Pivotal Strategies LLC, a Columbus, Ohio-based business development and professional services firm.

    While with DSW, Mike was part of the executive team which conceived and launched the unique footwear concept and brand, from start-up to dominant market position, resulting in an initial public offering valued at $1.5 billion and the chain's growth from a few Ohio stores to more than 200 stores from coast to coast. He also developed and led execution of the strategy for its "Reward Your Style" customer loyalty program (voted by as the "Best Retail Rewards Program in the U.S."), which was directly responsible for generating $35.9 million in incremental sales for DSW.

    Mike is a member of the Columbus (Ohio) Advertising Federation, having served as a board member from 1998 through 2003. His professional affiliations include the Retail Marketing Institute, the National Retail Federation, the Retail Advertising and Marketing Association, American Marketing Association, and the Two-Ten International Footwear Foundation. Mike also served as an ADDY Co-Chair in 2001 and as ADDY Chairperson in 2002. He has also served as a board member of for several not-for-profit organizations.

    Mike earned a B.S. in Journalism, with a major concentration in Advertising from Ohio University.

  • Judith Malone

    Judith Malone is an award-winning writer and editor with experience in several aspects of mass media and marketing communications for news organizations, corporations and nonprofits. In addition to news, her background includes more than 20 years of delivering results to help institutions and organizations communicate more efficiently and effectively.

    She has developed strategic communications plans, launched social media platforms, garnered extensive media coverage, produced marketing materials, coordinated special events, and led several other communications outreach programs for higher education and economic development organizations in particular. She has led communication strategy for such organizations as the Greater Cleveland Partnership, Greater Cleveland Roundtable and University of Southern California.

    Her extensive media experience includes writing and editing positions with newspapers and magazines in Buffalo, Kansas City, Detroit and Cleveland. Her early career also included stints as a radio host and television news reporter.

    She also has business development experience as an account executive with a start-up public relations firm and as a project/marketing director with nonprofit and civic organizations.

    Judith is a former member of the Public Relations Society of America and National Association of Black Journalists.

    Judith is a graduate of Indiana University, Bloomington, and holds a master's degree from Columbia University's Graduate School of Journalism.

  • Ron Mayher

    Ron Mayher has 35 years of experience in all facets of qualitative and quantitative research driving product development and brand growth from questionnaire design to final results.

    In his work as a market researcher, Ron has collected data and conducted or supervised marketing research studies for a wide array of industries including political polls, public opinion surveys, school levies, healthcare, banking, automotive, manufacturing, retail and distribution.

    Throughout his career, Ron has served such well-known firms as Gallup, Kmart, La-Z-Boy, McDonald's, Progressive Insurance, Penton Media, Rock and Roll Hall of Fame, Sears, FedEx, Cleveland Clinic, NASA, Canon, Kay Jewelers and The Aluminum Association.

    His areas of specialization for B2B and B2C qualitative and quantitative research include data compilation and statistical analysis for conclusions and recommendations. He is experienced in primary data collection via telephone interviews, focus groups - moderating and recruiting services, and online surveys.

    Ron has an MBA and undergraduate in Quantitative Business Statistics from Cleveland State University, earned his Professional Researcher Certification (PRC), and has thirty-five years' experience designing, implementing and compiling industrial and consumer research studies. Ron also taught Retail Marketing at Lakeland College (Lake County, Ohio), is active in the Marketing Research Association and served on the Board of Directors for the Cleveland Chapter of the American Marketing Association.

  • Andrew J. Powell

    Andrew is the Managing Director in charge of Web and Information Technology, and co-founder and co-owner of 2G TechWorks, Inc, a Michigan-based information technology advisory firm. Andrew works with businesses across the country to make smart use of technology to make good decisions about how best to put technology to work. Through Andrew's participation, Dorsey & Company marketing solutions integrate appropriate IT consideration and practices to optimize performance.

    Andrew is a frequent speaker on the topic of technology and provides common-sense plain-English advice and assistance to a wide range of industries. Andrew's background in training and development make him adept at translating highly technical details into easily-understood analysis and advice.

    Andrew's roots are in software development. He has been developing software for Microsoft Windows for as long as there has been a Microsoft Windows. Andrew began his development career working to make simulated graphical user interfaces in a pre-Windows environment and worked to develop Windows-based menu systems and utilities going back to Windows 2.0.

    Andrew has been developing and project managing software development projects deployed to the web since 2001. He's worked on more than 100 development projects in the last five years ranging in scope from tiny applications and utilities for clients to major enterprise-level web applications deployed across disparate organizations and environments.

  • Mike Richwalsky

    Mike Richwalsky has 20 years of experience in traditional, digital and web marketing, primarily working in higher education. Most recently, he served as Executive Director of Marketing and Creative Services at John Carroll University, in Cleveland, Ohio. His work has focused on enrollment, fundraising, alumni outreach and creative strategy.

    As a Dorsey & Company Associate, Mike brings the following unique skills and capabilities to our work in higher education and all other industries we serve:

    • Integrated Marketing Management -- tying print, digital and web together on a tactical level
    • Creative direction for print and digital
    • Understanding of the print process and production side of the house
    • Direct mail
    • Video strategy, production, and creative oversight.
    • Web and application strategy, development, and support
    • Digital marketing (inbound, content strategy and implementation, marketing automation, SEO/SEM/PPC, social advertising campaigns)

    Mike has spoken at conferences around the world on web and marketing topics, including HighEdWeb, WPCampus, Coalition for Networked Information, Institutional Web Management Workshop and many more. His work has been recognized with many Graphic Design USA and CASE (Council for Advancement and Support of Education) awards, and he was named a Creative Spark Award Winner by the Advertising Federation of Northwest Pennsylvania for excellence in electronic communications and marketing.

    Mike is a graduate of Duquesne University. He also completed the Higher Education Emerging IT Leadership training program held by Educause and NERCOMP. He and his family served as the Ambassador Family for the March of Dimes' March for Babies in Crawford County, Pennsylvania.

  • Holly Rieman-Bell

    Holly has over 20 years' experience working in the gaming industry with extensive knowledge in strategic marketing and information technology solutions. As Marketing Manager for Ohio with global gaming company GTECH, she was responsible for managing over $1billion annually in lottery products. Holly won her spot on GTECH's Inaugural Leadership Development Program team and was a contributing member responsible for developing and providing the company with a solution to reduce millions of dollars in liquidated damages.

    Holly was a true market leader involved in the start-up of KAL RIEMAN, a fashion design firm in New York City's Garment District. She became the Marketing Director of the firm and actively consults in the areas of marketing and strategy development.

    In her most recent role, Holly is Technical Content Manager for Kichler Lighting where she manages all technical content worldwide.

    Combined, she has worked on projects in thirteen states and five different countries.

    As a Dorsey & Company Senior Associate, Holly contributes expertise in marketing, strategy development, project management and new business development to a variety of client engagements.

    Holly has a Bachelor of Business Administration from Cleveland State University in Marketing and a Master of Business Administration from John Carroll University. She is an active member of Beta Gamma Sigma, Cleveland Chapter.

  • Erin Dorsey Robinson

    Erin adds a freshly cultivated set of marketing, business and economic development, communication, and relationship management skills to the force of competitive and marketing strategy talent to be found within Dorsey & Company. Her diverse experience in private sector industries, non-profit and government has included leadership, strategic, marketing and communication roles with business incubator JumpStart Inc., the City of Cleveland, the Cleveland Restoration Society and Newell Rubbermaid.

    As a Dorsey & Company managing partner, Erin reflects the second generation of family depth in driving business growth strategically in the face of competitive pressure. She contributes expertise for management of Dorsey & Company operations and client engagements.

    As a Regional Advisor for JumpStart, Erin developed strategies to translate regional assets, opportunities and objectives into detailed business plans designed to grow and enhance entrepreneurial ecosystems in regions experiencing economic growth across the country. Her work with JumpStart has impacted regional entrepreneurial development activity in Detroit, Baton Rouge, Memphis, Erie, Pa. and Hartford, Ct.

    As Public Relations Manager for Cleveland Mayor Frank Jackson, Erin developed the strategy and directed branding, mission and messaging for all aspects of the Mayor's Cleveland Arts and Culture Initiative. She also helped raise $200,000 to support the Mayor's initiatives, built relationships within regional arts and business communities, and planned and coordinated larger annual special events produced by the Mayor's Office.

    As Marketing & Outreach Manager for the Cleveland Restoration Society, Erin conducted market research to develop and implement strategies to effectively market the Neighborhood Historic Preservation Program and Heritage Home Program, and was part of the team responsible for donor cultivation and fund development.

    Erin serves as a mentor to young students in the Cleveland Metropolitan School District, a supporter of the Cleveland International Film Festival, a member of Greater Cleveland Volunteers, on the board of directors for the Noteworthy Federal Credit Union, an arts-driven lending institution, and an instructor in the INROADS program for African American college students seeking corporate internships. A fluent Spanish speaker, she also spent a summer teaching health education in the Dominican Republic through Amigos de las Americas. In the spring of 2014, Erin was inducted into Kaleidoscope Magazine's Forty Forty Club which recognizes African American professionals under forty years old for significant contributions to the community.

    Erin earned a Master of Business Administration from Case Western Reserve University's Weatherhead School of Management, and a B.A. in Humanities with a major in Spanish from The Ohio State University.

  • Dennis J. Roche

    Dennis' career as a leading expert in destination and tourism marketing has been forged over nearly 40 years in a number of critical leadership roles showcasing the best of Greater Cleveland to audiences regionally and globally.

    Most notable are Dennis' nationally-recognized successes in advancing Greater Cleveland and Northeast Ohio as a top business and leisure destination during his leadership roles as President and CEO of Positively Cleveland, Executive Vice President and General Manager of Greater Cleveland Growth Association - the largest regional business chamber of commerce in the United States, and co-founder of the Cleveland Plus Marketing Alliance and its new regional brand, "Cleveland Plus."

    With Positively Cleveland, Dennis oversaw the activities to market the city as a convention/meeting/leisure destination and advocated on behalf of the hospitality industry for medical exhibition, convention center and casino projects. His leadership resulted in Positively Cleveland's distinction as the "Best Convention Bureau in America" by the National Association of Travel Journalists.

    A savvy fundraiser and forger of partnerships, Dennis has also led successful and historic economic development campaigns resulting in millions of dollars raised for such projects as Cleveland's state-of-the-art Gateway sports complex (home to the Cleveland Indians baseball team and the Cleveland Cavaliers NBA basketball team), the campaign that rebuilt Cleveland Browns Stadium and returned the Brown's franchise to Cleveland, and coordinating the effort to restructure Cuyahoga County's Secured Asset Fund Earnings (S.A.F.E.) bond portfolio.

    Dennis has proven his effectiveness at not only destination marketing, but also through his attention to good stewardship of public and private funding of countless civic engagement projects in Northeast Ohio – having served in financial oversight roles for Greater Cleveland Regional Transit Authority, the Cuyahoga County Office of Budget and Management, and Cuyahoga County Department of Youth Services.

    As a Dorsey & Company Managing Director, Dennis contributes expertise marketing, major project management, and finance to client engagements.

    Dennis serves on the Board of Medical Mutual of Ohio. He also has been a Trustee of Cleveland Clinic's Western Region Hospital System, Lakewood Hospital, the Rock and Roll Hall of Fame and Museum, Cleveland National Air Show, Greater Cleveland Film Commission, Cleveland Clinic Hospital, The Citizens League and its Research Institute, and the Greater Cleveland Sports Commission. Dennis also has been recognized for his civic work by Cleveland State University, the Ohio Cancer Research Associates, the American Diabetes Association, Sales and Marketing Executives, and the Irish American Archives Society.

    A Certified Public Accountant, Dennis earned a B.A. in English, an M.A. in Accounting and Financial Information Systems, and an M.S. in Urban Studies – all from Cleveland State University.

  • Robert B. (Bob) Speed

    Robert B. Speed possesses extensive marketing and utility industry experience, both of which complement and expand the skills of Dorsey & Company. His career has included employment as Commercial Program Manager for the Power Generation Services group of General Electric, where he interfaced with major utility companies to provide after market services to support GE power generation equipment, and Program Manager for GE-Reuter-Stokes Instruments, where he was responsible for worldwide sales and marketing of electronic instruments and computers systems.

    Bob Speed is both a mechanical engineer (Iowa State University) and holds a Masters in Business Administration in finance and marketing from Case Western Reserve University. He is also American Society for Quality (ASQ) Certified Six Sigma Black Belt, indicating a proficiency in and a depth of understanding in the application of Six Sigma principles and practices. As such, Bob applies Six Sigma philosophies and principles, team leadership and management dynamics in all aspects of the DMAIC model (define, measure, analyze, improve, control) to maintain Six Sigma principles. He applies lean enterprise concepts to identify non-value-added activities using specific tools.

    He makes his home in San Diego.

  • Scott Terry

    Scott is a multi-talented industry veteran with 30 years of experience on both the client and services side of data mining, direct and database marketing. He's lived in your shoes and knows how to turn issues into opportunities.

    Scott's senior leadership experience includes serving as Vice President of Marketing for Home Shopping Network and Leader of Corporate Marketing at Acxiom, Inc. He also was a pioneer of the frequency and database marketing industries with Holiday Inns, Inc. As President of a direct marketing services company, he provided a full media complement of direct marketing and modeling products to a base of over 33,000 agents and brokers in the insurance industry.

    His entrepreneurial expertise has helped create and launch several successful businesses. Each became very profitable, multi-million dollar enterprises with one rapidly progressing from $0 to $30 million in sales by its second year of operation.

    Scott is a highly skilled quantitative and modeling expert who's also a gifted strategist with intuitively creative abilities. As a result, his work is award winning and he has been an in-demand industry lecturer, teacher, and mentor throughout his career.

  • John E. Thomas

    John has over 30 years of experience in all facets of qualitative and quantitative research driving product development and brand growth.

    Throughout his career, John has held progressive positions such as SVP, Director of Research & Brand Planning at a number of advertising agencies; SVP Marketing/Insights at Key Bank; Marketing Director for the Construction Services Division of Owens Corning; and, as a Contract Shopper Insights Executive at Sam's Club.

    In his work as a researcher, John helps B2B and B2C businesses identify and remove barriers along the path to purchase, understand how & why people use products and services, and recognize unmet needs and/or opportunities in order to leapfrog the competition.

    His areas of specialization for B2B and B2C qualitative and quantitative research include: Ethnography/observational insights, Shopper insights, Individual depth interviews (IDIs), Attitude & Usage studies, Brand positioning analysis, Segmentation, CRM Assessments, Concept/new product testing, and Website usability.

    John and his wife, Helen, are based in the Cleveland area. John has been a 10-year board member of The Aurora Project, based in Toledo, Ohio, which is a comprehensive housing and life skills program that empowers homeless women and their children to achieve self-sufficiency and independence.

    John earned his bachelor's degree from Cleveland State University, where his studies focused on understanding human and animal behavior.

  • Leopoldo C. Toralballa

    Mr. Toralballa has had a 40 year long career as a marketing strategy leader and general manager for some of the most respected and imitated companies in the world, including American Express, TIME-LIFE Books, Key Bank, Fortis Insurance and Publishers Clearing House.

    While with American Express, Mr. Toralballa served as Senior Vice President, Small Business Services and Senior Vice President, Personal Card Acquisition. At TIME-LIFE Books, he was Senior Vice President, Marketing. For Publishers Clearing House, he served as Director of Planning and Market Development. He was Senior Vice President, New Business Ventures for the Bertelsmann Entertainment Group in New York; Executive Vice President, Marketing at the Fingerhut Companies; and Managing Director of Gold Star Pen & Stationery in London, England. His career journey led him back to the states to Cleveland-based Key Bank, where he was Group Executive Vice President for Credit Card and National Deposit businesses and Chief Marketing Officer for all national consumer businesses. He was Senior Vice President and General Manager for Individual Health Insurance at Fortis and led its rebranding concurrent with its IPO. Along the way, Mr. Toralballa has managed marketing, creative, market research, telemarketing and media groups and is a pioneer in the development of new Direct Marketing methods.

    As Dorsey & Company Managing Director, Mr. Toralballa leads and supports project leadership on client engagements. He also provides strategy guidance on key Dorsey & Company projects.

    Mr. Toralballa holds undergraduate and advanced degrees in pure mathematics from Princeton and the University of Warwick, England. He has taught mathematics and marketing (separately) at various universities in the US.

  • Chamie Townsend

    Chamie has 10 years of experience as a data and risk management analyst for IT, public utilities and financial services industries. She began her career in 2000 with IBM Corp., where she ran test scripts and client tests, Web-based applications and created computerized part labels for equipment identification, organizing department orders and monitoring inventory. Throughout her career, Chamie also held data analysis and financial risk management responsibilities for Microsoft, First Energy, Key Bank and American Electric Power. In each of her roles, Chamie has successfully applied her knowledge of a variety of advanced business analytics and intelligence software programs to manipulate and manage large data sets. Her roles have allowed her to transform summary data into meaningful information that management used to make strategic decisions.

    As an Associate with Dorsey & Company, Chamie provides the critical research and data management and presentation support to develop the competitive marketing strategies Dorsey & Company clients need to for optimal results.

    Chamie has served as a mathematics tutor for various organizations, as a mentor for Big Brothers and Big Sisters of Columbus (Ohio), as Correspondence Secretary for the Akron (Ohio) Urban League Young Professionals, as a Coordinator for the 2006 United Way Annual Fundraiser for First Energy and as Treasurer of the Black Graduate Students Association at Kent State University. She is a recipient of the OSU 2001 Minority Engineering Program Humanitarian Award.

    Chamie earned Bachelor of Science in both Applied Mathematics and Computer Science & Engineering from Ohio State University and a Master of Science in Financial Engineering from Kent State University.

  • Mark B. Traylor, Ph.D.

    Dr. Mark B. Traylor began his career in marketing research as a telephone and field supervisor in 1972. Dr. Traylor received his Ph.D. in Business Administration from Michigan State University in 1979, with a major in Marketing and minors in Finance and Psychometrics.

    His research expertise includes survey and experimental research design, questionnaire design, and multivariate statistics. He also consults with clients in the areas of new product development, marketing planning and competitive marketing strategies.

    Dr. Traylor has written articles for a number of marketing, research and advertising journals, including the Journal of marketing Research, the Journal of Advertising Research, the Journal of Advertising, Psychology & Marketing, and the Journal of Consumer Marketing. He has also served as an expert witness in cases of deceptive advertising, design patent infringement, and the generic status of brand names.

  • Ann M. Vickers

    Ann Vickers brings to Dorsey & Company and our clients a wealth of experience as a strategist and marketing professional, particularly in the health-care and insurance industries.

    Notably, she served Medical Mutual of Ohio for many years as Vice President of Corporate Marketing, having moved through the company as Senior Director of Marketing and Director of Marketing Communications. Prior to joining Medical Mutual, Ann served as Director of Marketing and Communications for MemberHealth LLC.

    She also served General Motors supplier Delphi Corp. for 17 years, moving through the firm from Public Relations Specialist to Senior Manager and Director of Communications.

    As a Dorsey & Company Associate, Ann contributes subject matter expertise and hands-on marketing experience for company engagements with clients in financial services, insurance, retail, higher education and other related industries.

    Ann has been an active volunteer in the Girl Scouts for nearly six years and has performed the roles of troop treasurer and cookie product coordinator. Her board activities include a two-year term on the board of directors for Hope for a Cure for Alzheimer's; and three years on the Packard Museum board. Ann is married and has one daughter.

    Ann earned a B.S. in Journalism from the University of Wisconsin.

  • Larry Walters

    Meet the man who taught the world to spell "bologna." He also helps Dorsey & Company to "find" sales with clever expressions of competitive advantage in memorable words and images. Larry and Julius Dorsey have worked together for many years as you will see, including successes for Gillette and McDonald's Corporation. Among his many accomplishments in a distinguished career, Larry Walters created the well-known Oscar Mayer campaign, "My Bologna Has a First Name." The song is still being used, and Larry is still creating iconic, enduring ideas for leading brands.

    In 2007 Larry founded POW Design Studio, a small successful advertising/design group in Austin Texas. Recent projects include a new TV and print brand campaign for Northwestern Memorial Hospital in Chicago, plus selected projects for Wrigley/Mars International also in Chicago. He continues his close relationship with GSD&M Advertising Austin Texas as a consulting creative director/designer for Popeye's TV production.

    In 2002, Larry and his family moved to Austin Texas from Chicago, to join GSD&M in Austin as a Group Creative Director, leading and overseeing all of Chili's Creative for 6 years. Before joining GSD&M Larry enjoyed an 18-year career at Euro RSCG Tatham in Chicago where he effectively oversaw 250 million dollars in business, including Red Lobster, Midas, Head and Shoulders, Vidal Sassoon and Clearasil. Prior to that, Larry was Creative Director/Producer for Adcom, creating memorable work for Celeste Pizza, Quaker Hot cereals and a host of new product launches. His career also includes experience as Creative Director at DDB Needham, Chicago where he developed the "Nobody Can Do It" campaign for McDonald's. And he cut his teeth as a young Art Director at J. Walter Thompson Chicago working on Kraft, Gillette, 7-Up, and his well-known Oscar Mayer campaign.

    What truly distinguishes Larry in the profession is his combination of conceptual and design talents. He has created well-known, enduring graphic identities for many international QSR and CDR restaurants his peers call him "The Food Guru". Larry also possesses extensive, cutting edge knowledge of technology. He is an expert in almost all aspects of computer graphics and is regarded by his peers as a true pioneer in this area.

    Before becoming an advertising success, Larry was a touring keyboard player in a rock band and a Marine who served in Vietnam. Although his rock and roll days are behind him, Larry still plays a pretty mean keyboard and also his ever so entertaining accordion.

  • Francesca (Fran) Waybridge

    Francesca brings a combination of marketing expertise, hands-on operational experience and a record of success achieved from working with many of the nation's largest corporations, including Dayton Hudson Properties, McDonald's Corp., Burger King Corp. and Domino's Pizza, Inc.

    As National Director of Marketing and Public Relations for Domino's, Francesca directed the development of research based strategically accurate marketing plans and managed a budget of more than $42 million. These plans were the foundation of the five-year record growth period, during which the company grew from 300 to 2,000 stores, entered the international market and significantly expanded new product development, including Breakfast Pizza, Low Gluten Pizza and Doubles.

    A critical thinker who understands that problem solving is often enhanced through the addition of a non-traditional component, Francesca and team developed the Domino's Pizza Indy Car Race program which introduced the brand to millions of people and increased national awareness in a way that traditional media could not.

    As an entrepreneur with a love of cooking and baking, Francesca turned a concept and her cookie recipe into Cookies On Call!! ®, a business which ships cookies worldwide from the shores of Lake Michigan. The business has been featured in USA Today, US News & World Report and major dailies across the country, while ABC, CNN and NBC have featured her on their national news programs. In addition to being recognized by Baylor University and Vanderbilt University, Francesca is now cited as an example of entrepreneurship in the Nichols, McHugh & McHugh "Introduction to Business", the leading text used in marketing classes at colleges and universities throughout the United States and Canada. In Germany, Cookies On Call!! is discussed as a success story in the widely distributed hardback "Morgen ohne Sorgen" which translates to "A Tomorrow without Sorrow".

    Francesca brings to her role as Senior Associate with Dorsey & Company a clear understanding of research as it applies to client problem solving along with expertise in concept design, product development and business growth.

    Volunteering and giving back to the community is evidenced through her involvement in Wings of Hope Hospice, Center for Women in Transition, Art a loan Program, Friends of the Library, Saugatuck Douglas Business Association, and the Zeta Tau Alpha and Ferris State University alumni groups.

    Francesca graduated from Ferris State University with a Bachelor of Science degree in Advertising and Marketing and double minor in Journalism and English.

  • Daniel White

    Daniel White has spent the past 15 years as a leader for three of the most admired brands in the retail industry - The Container Store, Victoria's Secret and Amazon.

    As a Dorsey & Company Associate, Daniel contributes expertise in retail industry leadership development, project management, customer service strategy, and training.

    Daniel has worked as a consultant for a number of small and medium businesses. In a particularly successful consulting engagement, Daniel has written, developed and implemented a nine-module retail business course for a public/private partnership with the 3rd largest non-profit micro-lender in the nation that continues to be taught to aspiring entrepreneurs.

    Identified as a "leader for the future of retail," Daniel was honored as one the first 10 National Retail Federation Dream BIG Scholarship Award recipients in 2013. He became the program's first graduate in March 2015.

    A native of Central Ohio, Daniel earned his undergraduate degree in Anthropology from the University of Cincinnati.

  • Marvin Winkfield

    Marvin is a marketing professional with a 25-plus year solid record of accomplishment in developing new approaches to unique problems. Marvin's areas of expertise include strategic planning, market segmentation, branding, interactive solutions, Customer Relationship Management (CRM), new product marketing and business development in Healthcare, Consumer Packaged Goods, Retail, Automotive, Banking and Quick Service Restaurants industries.

    A seasoned executive with advertising experience on the agency and client side, Marvin's agency experience includes key executive positions at McCann Erickson, Leo Burnett, UniWorld, and Carol H. Williams Advertising. He has worked on some of the biggest brands in the country, including Proctor & Gamble, McDonald's, GM, Honda, Nissan, Coors, Allstate and Coca-Cola. Most recently he was Managing Director of the Detroit office of Vigilante Advertising where he led urban marketing for Buick and Pontiac.

    On the client side Marvin was Marketing Director for WellPoint, the largest health insurance company in the U.S. While at WellPoint he led integrated marketing for Senior, Individual and Small and Large Group business for Blue Cross Blue Shield of Georgia, Missouri and Wisconsin. He has also held key marketing positions at Kentucky Fried Chicken, Taco Bell and Southland Corp.

    As a Dorsey & Company Associate, Marvin brings strengths in new business development, market analysis, market segmentation, CRM, and digital and experiential marketing.

    Marvin is an Advertising Education Foundation Ambassador and is a board member of We Love Detroit Global Initiative and Reach the Future Foundation.

    Marvin has a Bachelor of Science in Marketing from the University of Cincinnati and a MBA from Indiana University.

  • Jeff Worron

    Jeff has more than 25 years of marketing, sales, sales management and sales force training experience in cable, internet, and local and long distance telephone products in highly penetrated, highly competitive markets. Jeff has also worked in the manufacturing, travel and sports marketing industries.

    Jeff has served as Sales Manager, Director of Sales and Marketing, and General Manager for telecommunications firms such as Cox Communications - where he was recruited as its Vice President of Sales and Retention – as well as for Home Box Office (HBO) and local, long distance and international telephone service provider Corecomm. In these positions his responsibilities included creating and managing residential and commercial sales, marketing, customer service and customer retention, budget and line management, inbound and outbound telemarketing, direct outside sales, and installation and service.

    As a Dorsey & Company Senior Associate, Jeff provides consulting services that deliver strategic and tactical marketing programs, sales force and sales management improvements, problem solving, and sales training programs for Dorsey & Company and its clients.

    Jeff is also president of the Lakewood Charitable Assistance Corp., a nonprofit organization that provides Thanksgiving and Christmas meals to 750 seniors and families in Lakewood, Ohio. He has previously served as a high school soccer coach and on the board of directors of the Lakewood Soccer Association where he currently coaches youth soccer.