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-Julius C. Dorsey. Jr.
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Latest from the DorseyReports
The ROI Playbook: Measuring Marketing Success
The top 6 of the metrics that matter Part 3 of the “Marketing as a Profit Center” Series In the first two articles of our series, we established that marketing must move beyond vague goals like “brand awareness” or “engagement.” To become a true profit center, marketing must deliver measurable results tied to incremental sales […]
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