Marvin is a marketing professional with a 25-plus year solid record of accomplishment in developing new approaches to unique problems. Marvin’s areas of expertise include strategic planning, market segmentation, branding, interactive solutions, Customer Relationship Management (CRM), new product marketing and business development in Healthcare, Consumer Packaged Goods, Retail, Automotive, Banking and Quick Service Restaurants industries.
A seasoned executive with advertising experience on the agency and client side, Marvin’s agency experience includes key executive positions at McCann Erickson, Leo Burnett, UniWorld, and Carol H. Williams Advertising. He has worked on some of the biggest brands in the country, including Proctor & Gamble, McDonald’s, GM, Honda, Nissan, Coors, Allstate and Coca-Cola. Most recently he was Managing Director of the Detroit office of Vigilante Advertising where he led urban marketing for Buick and Pontiac.
On the client side Marvin was Marketing Director for WellPoint, the largest health insurance company in the U.S. While at WellPoint he led integrated marketing for Senior, Individual and Small and Large Group business for Blue Cross Blue Shield of Georgia, Missouri and Wisconsin. He has also held key marketing positions at Kentucky Fried Chicken, Taco Bell and Southland Corp.
As a Dorsey & Company Associate, Marvin brings strengths in new business development, market analysis, market segmentation, CRM, and digital and experiential marketing.
Marvin is an Advertising Education Foundation Ambassador and is a board member of We Love Detroit Global Initiative and Reach the Future Foundation.
Marvin has a Bachelor of Science in Marketing from the University of Cincinnati and a MBA from Indiana University.