Let it snow, but don’t let a frozen marketing budget derail 2025 goals

Let it snow, but don’t let a frozen marketing budget derail 2025 goals

by | Dec 16, 2024 | Business, Competitive Strategy, Consumer behavior, Consumer packaged goods, Customer service, Employee Marketing, Financial Services, Food service, Grocery, Hospitality, Marketing Strategy, Nonprofit, Restaurants, Retail, Retail Banking, Shopper marketing, Thought Leadership

6 ways to optimize marketing ROI during economic uncertainty Depending on whom one asks, anywhere from 30 to 35 percent of North American firms plan to increase marketing budgets for 2025 – apparently the lowest number to do so of any region in the world. Why the...
Beat ‘em and join ‘em: Online retail needn’t be the enemy of brick-and-mortar

Beat ‘em and join ‘em: Online retail needn’t be the enemy of brick-and-mortar

by | Jan 31, 2024 | Articles, Business, Competitive Strategy, Consumer behavior, Consumer packaged goods, Customer service, Grocery, Marketing Strategy, Retail, Shopper marketing, Thought Leadership

The following is the final article in a 3-part series called “Attention Shoppers… The Competitive Strategy Approach to Addressing the Elephant in the Room of the Retail Crisis: The Customer Experience” One of the greatest retail debates of the last decade is over the...
To Train, Retain and Sustain: 8 Tips for slowing notoriously high retail employee turnover rates

To Train, Retain and Sustain: 8 Tips for slowing notoriously high retail employee turnover rates

by | Dec 12, 2023 | Articles, Competitive Strategy, Consumer packaged goods, Customer service, Employee Marketing, Grocery, Hospitality, Marketing Strategy, Retail, Thought Leadership

The following is the second article in a 3-part series called “Attention Shoppers… The Competitive Strategy Approach to Addressing the Elephant in the Room of the Retail Crisis: The Customer Experience” While Black Friday 2023 may not have been a “bah humbug,” it was...
Is Self-Checkout a Self-Imposed Hardship on Retail and Grocery? 8 Ways to make self-checkout a net-positive for staff and customers

Is Self-Checkout a Self-Imposed Hardship on Retail and Grocery? 8 Ways to make self-checkout a net-positive for staff and customers

by | Oct 30, 2023 | Articles, Business, Competitive Strategy, Consumer behavior, Customer service, Employee Marketing, Grocery, Marketing Strategy, Retail, Shopper marketing

The following is the first article in a 3-part series called “Attention Shoppers… The Competitive Strategy Approach to Addressing the Elephant in the Room of the Retail Crisis: The Customer Experience” The news about retail challenges is getting hard to ignore. This...