Everybody has the potential to re-launch when this coronavirus crisis passes – just put in the work now to prepare your runway for a strong start and lasting momentum in the future. That’s just one take-away from Julius Dorsey and other esteemed marketing...
…Breaking news: It already has! With the instantaneous shift to virtual communication, wider personal space is now the norm, but think of all the “old” behaviors driven or facilitated by simply leaving home for work. The author of this Fast Company article poses...
MSU Grad Invited to Share Experiences with Senior Advertising Students East Lansing, Mich. (Oct. 4, 2019) – Dorsey & Company president Julius C. Dorsey Jr. was back in advertising class at his alma mater last week, this time to share knowledge and wisdom gained...
Cleveland, OH (Sept. 9, 2019) – Dorsey & Company has successfully served higher education clients across the country since its founding in 1987, and can now enhance its strategic counsel with the addition of higher education veteran Feleccia Moore-Davis, Ph.D. as...
Uber thinks the time is NOW (they may be right) So Uber is laying off marketing staff in order to “slash costs and make operations more efficient,” huh? Mind you, we have no stake here; we have not expressed any ambition to consult for Uber. In fact, even as...
Apparently meat-eaters are more likely to order an “Impossible Whopper,” a new meatless burger from Burger King, than vegetarians or vegans. What’s wrong with that? It’s not unreasonable that meat-eaters are a target segment for meat replacement products. Nor is...
