Cleveland, OH (June 19, 2018) – Dorsey & Company founder and president Julius C. Dorsey Jr. has recently been appointed to the Board of Directors of the Ohio Restaurant Association. Dorsey was inducted for a three-year term along with four other new board members...
I recently read about Tyson entering the meatless and plant-blended meat business under its own NEW brand. As competitive and marketing strategists intent on winning the battle before the first shot is fired, here’s what Dorsey & Company sees . . . Analysis of...
We can say all day long that the traditional and completely valid strategy to weather disruption in sources of supply is redundancy and replacements. Nonetheless, there are only so much of a given item and a limited number of places where replacements can be obtained...
If asked, most in business wouldn’t hesitate to say “yes, we love our customers – at least we appreciate them immensely.” To show their appreciation, many product or service providers may offer any manner of incentives to encourage repeat purchase such as discounts,...
By Julius C. Dorsey Jr. In honor of Black History Month, I thought I’d share a little about the Black History I was honored to be a part of. As a graduate of Michigan State University’s advertising program, and 18 months under my belt as a J. Walter Thompson account...
It’s not sexy, but if you want to improve sales results and deepen customer relationships (and retain them over time), do the heavy lifting up front to develop a system. Marketing and sales leaders (and their staffs) of most organizations – from banking to...
