When developing next year’s marketing plan, the first objective should be to spend less on marketing in the New Year than you did last year. Pretty reasonable, considering the economic roller coaster that we’ve been riding over the last 18-24 months. Plan ahead...
Why does Dorsey & Company focus on COMPETITIVE and marketing strategy? And on STRATEGY before tactics? First, our approach has helped clients compete and WIN since founding our boutique management consultancy in 1987. Further, our results are confirmed by the wide...
Economic downturns force businesses to make drastic changes to reduce costs: layoffs, closures, refining services, and mergers to name a few. Nonprofits are no different. Before making a decision to merge, you may wrestle with many questions, including: Will merging...
Just as important as raising money, nonprofit organizations must also cultivate awareness, enthusiasm and dedication among board members and volunteers. Recruiting volunteers and board members to devote “time and treasure” is a short-hand way to describe a very...
Greater demand for philanthropic dollars in a challenging economy leads to more competing for less. While individual Americans give to charity at rates higher than other developed nations, barriers to giving today are several, including: Inflation and growing fears of...
Disruptions of any sort raise many questions for your business. Any market disruption could be considered a competitive threat. It may or not be a real competitor, but in the end if you fail to achieve your goal, you lost. We can prevent those losses. Since 1987,...
