From Black Friday, to Small Business Saturday, to “Cyber Monday,” (hopefully) millions of Americans are making a special and very smart point to include small retailers in their holiday shopping this season. As a small business owner, I support the...
Manufacturers, retailers and consumer goods and services brands are probably taking a good, hard look at the behavior of the U.S. consumer. After all, what goes up eventually comes down – – and, we’re in the midst of the longest economic expansion since...
Uber thinks the time is NOW (they may be right) So Uber is laying off marketing staff in order to “slash costs and make operations more efficient,” huh? Mind you, we have no stake here; we have not expressed any ambition to consult for Uber. In fact, even as...
Apparently meat-eaters are more likely to order an “Impossible Whopper,” a new meatless burger from Burger King, than vegetarians or vegans. What’s wrong with that? It’s not unreasonable that meat-eaters are a target segment for meat replacement products. Nor is...
We may be basking in the July sun today, but retailers in particular – and many enterprises in general – are probably just giddy right now with thoughts of Black Friday and the holiday shopping season to come. Of course, that’s because the 4th quarter and holidays in...
I recently read about Tyson entering the meatless and plant-blended meat business under its own NEW brand. As competitive and marketing strategists intent on winning the battle before the first shot is fired, here’s what Dorsey & Company sees . . . Analysis of...
