Use donor data to start planning NOW for 2020 holiday season giving By Mike Levison Why is the end of the year so important for nonprofits to ask for donations? The obvious reason is that people are more likely to be in a giving mood during the holiday season. ...
From Black Friday, to Small Business Saturday, to “Cyber Monday,” (hopefully) millions of Americans are making a special and very smart point to include small retailers in their holiday shopping this season. As a small business owner, I support the...
Manufacturers, retailers and consumer goods and services brands are probably taking a good, hard look at the behavior of the U.S. consumer. After all, what goes up eventually comes down – – and, we’re in the midst of the longest economic expansion since...
Uber thinks the time is NOW (they may be right) So Uber is laying off marketing staff in order to “slash costs and make operations more efficient,” huh? Mind you, we have no stake here; we have not expressed any ambition to consult for Uber. In fact, even as...
Apparently meat-eaters are more likely to order an “Impossible Whopper,” a new meatless burger from Burger King, than vegetarians or vegans. What’s wrong with that? It’s not unreasonable that meat-eaters are a target segment for meat replacement products. Nor is...
We may be basking in the July sun today, but retailers in particular – and many enterprises in general – are probably just giddy right now with thoughts of Black Friday and the holiday shopping season to come. Of course, that’s because the 4th quarter and holidays in...
