If end-of-year sales results against the 2024 marketing budget were lackluster, it may be time to shift thinking on budget planning. For decades, a rule-of-thumb for setting marketing budgets has reliably been a simplistic percentage-of-previous-sales formula. We’re...
6 ways to optimize marketing ROI during economic uncertainty Depending on whom one asks, anywhere from 30 to 35 percent of North American firms plan to increase marketing budgets for 2025 – apparently the lowest number to do so of any region in the world. Why the...
The grand opening of a new bank branch we attended last week proves it’s possible. Similar to the illustration, the branch featured a wonderful, open-space “Universal Branch” design demonstrating the “branch of the future” we’ve written about, and the intersection of...
Without a doubt, a retail or other customer-facing enterprise can pin a significant portion of its success to location. Whether a grocery store, bank branch or family medical practice, WHERE one is situated is a major factor in business success. Once location is...
Successful competition involves breaking through inevitable barriers – – and some of the most challenging barriers might be you or your key leaders! As a business enterprise grows, owners must make some critical choices to continue that growth. Some would...
It may not be the most glamours activity in the banking world, but for community banks to effectively compete against larger counterparts, some rote processes must be involved. The following 3 steps of a continuous improvement sales process, though, may yield...
