The ROI Playbook: 3 ways that marketing drives incremental profit

The ROI Playbook: 3 ways that marketing drives incremental profit

For too many businesses, marketing remains an expense item—a necessary cost of doing business – not a strategic driver of profit. But what if marketing wasn’t just an expense? What if, instead, it operated as a profit center—accountable for delivering measurable,...
Competing . . . to do good: Competition is essential even if the cause is charitable and well-intended

Competing . . . to do good: Competition is essential even if the cause is charitable and well-intended

More than any other time of year, the Holiday Season encourages more charitable giving –whether serving food at homeless shelters, donating toys to needy children, attending seasonal arts events, or making cash donations directly to organizations that do good in our...