For too many businesses, marketing remains an expense item—a necessary cost of doing business – not a strategic driver of profit. But what if marketing wasn’t just an expense? What if, instead, it operated as a profit center—accountable for delivering measurable,...
6 ways to optimize marketing ROI during economic uncertainty Depending on whom one asks, anywhere from 30 to 35 percent of North American firms plan to increase marketing budgets for 2025 – apparently the lowest number to do so of any region in the world. Why the...
Acquiring distressed assets can be a long and complex process. It is important to be realistic in expectations for immediate profits, and to plan the details of the work necessary inside the organization to turn it around. From this report, it appears Meridian...
Small business owners and third party payment processors like PayPal and CashApp may soon have a common gripe with new IRS reporting rules that place more burdens on them both. As of January 2022, third-party payment network providers are required to send users a Form...
Who would have imagined that bottles of ketchup and mustard, and salt and pepper shakers placed in the middle of a restaurant table would ever have been viewed as a good sign for the future of restaurants? After the crazy year that restaurants and bars around the...
By Julius C. Dorsey Jr. It felt good to go back to my hospitality “roots” during the stimulating dialogue on competitive strategy for restaurant success with the Cleveland Restaurant Alliance of the Ohio Restaurant Association yesterday. As those attending discovered,...
