Let it snow, but don’t let a frozen marketing budget derail 2025 goals

Let it snow, but don’t let a frozen marketing budget derail 2025 goals

by | Dec 16, 2024 | Business, Competitive Strategy, Consumer behavior, Consumer packaged goods, Customer service, Employee Marketing, Financial Services, Food service, Grocery, Hospitality, Marketing Strategy, Nonprofit, Restaurants, Retail, Retail Banking, Shopper marketing, Thought Leadership

6 ways to optimize marketing ROI during economic uncertainty Depending on whom one asks, anywhere from 30 to 35 percent of North American firms plan to increase marketing budgets for 2025 – apparently the lowest number to do so of any region in the world. Why the...
Repost: Second major Burger King franchisee declares bankruptcy

Repost: Second major Burger King franchisee declares bankruptcy

by | Mar 28, 2023 | Business, Competitive Strategy, Consumer behavior, Customer service, Food service, Hospitality, Marketing Strategy, Restaurants, Retail, Thought Leadership

Acquiring distressed assets can be a long and complex process. It is important to be realistic in expectations for immediate profits, and to plan the details of the work necessary inside the organization to turn it around. From this report, it appears Meridian...
Their loss, your gain? The consequences of regulatory change could create opportunity for community banks…and their customers

Their loss, your gain? The consequences of regulatory change could create opportunity for community banks…and their customers

by | Aug 17, 2022 | Articles, Business, Competitive Strategy, Consumer behavior, Customer service, Financial Services, Food service, Hospitality, Marketing Strategy, Restaurants, Retail, Retail Banking, Thought Leadership

Small business owners and third party payment processors like PayPal and CashApp may soon have a common gripe with new IRS reporting rules that place more burdens on them both. As of January 2022, third-party payment network providers are required to send users a Form...
Competitive strategy isn’t just for the corporate giants

Competitive strategy isn’t just for the corporate giants

by | Jun 13, 2019 | Articles, Business, Competitive Strategy, Consumer behavior, Customer service, Food service, Hospitality, Marketing Strategy, Restaurants, Retail, Thought Leadership

By Julius C. Dorsey Jr. It felt good to go back to my hospitality “roots” during the stimulating dialogue on competitive strategy for restaurant success with the Cleveland Restaurant Alliance of the Ohio Restaurant Association yesterday. As those attending discovered,...
Re-post: Will former exec’s Godiva café plans spell trouble for Starbucks?

Re-post: Will former exec’s Godiva café plans spell trouble for Starbucks?

by | Apr 25, 2019 | Articles, Business, Competitive Strategy, Consumer behavior, Customer service, Food service, Hospitality, Marketing Strategy, Restaurants, Retail, Shopper marketing, Thought Leadership

By Julius C. Dorsey Jr. Godiva is well-positioned to go head-to-head with Starbucks, but they’re also well-positioned to go around them to a unique and defensible “Godiva niche.” Godiva is already established as a premium chocolate maker with a...