6 ways to optimize marketing ROI during economic uncertainty Depending on whom one asks, anywhere from 30 to 35 percent of North American firms plan to increase marketing budgets for 2025 – apparently the lowest number to do so of any region in the world. Why the...
The following is the final article in a 3-part series called “Attention Shoppers… The Competitive Strategy Approach to Addressing the Elephant in the Room of the Retail Crisis: The Customer Experience” One of the greatest retail debates of the last decade is over the...
The following is the second article in a 3-part series called “Attention Shoppers… The Competitive Strategy Approach to Addressing the Elephant in the Room of the Retail Crisis: The Customer Experience” While Black Friday 2023 may not have been a “bah humbug,” it was...
The following is the first article in a 3-part series called “Attention Shoppers… The Competitive Strategy Approach to Addressing the Elephant in the Room of the Retail Crisis: The Customer Experience” The news about retail challenges is getting hard to ignore. This...
We’ve written about the decline of service in retail generally. In the home improvement sector retailers and customers are thinking similarly to resolve a problem that seemed like a good idea at the time. We note with interest in particular the Lowe’s CEO...
We know the shift to remote work, office closures and layoffs during the Covid crisis placed stress on companies and organizations. Now they find themselves competing to retain and recruit and skilled and qualified workers to either replace those who departed, or to...
