Do you really “love” your customers? If so, don’t rely on ordinary loyalty programs to deliver maximum lifetime value

Do you really “love” your customers? If so, don’t rely on ordinary loyalty programs to deliver maximum lifetime value

If asked, most in business wouldn’t hesitate to say “yes, we love our customers – at least we appreciate them immensely.” To show their appreciation, many product or service providers may offer any manner of incentives to encourage repeat purchase such as discounts,...
Community Banks Can Gain Advantage over the “Bigs” with Branch-Area Marketing

Community Banks Can Gain Advantage over the “Bigs” with Branch-Area Marketing

One minute we’re hearing that the “branch of the future” is actually not a branch, but something virtual. The next we’re hearing that banks are increasing branch presence, as reported in The Financial Brand. Which is the best route? Naturally, it depends on the size...
Mobile delivery: Pro or con?

Mobile delivery: Pro or con?

Like the physician’s oath, the first order is to do no harm (to your customers, business or brand) By Julius C. Dorsey Jr. Restaurants have been on my mind lately, as I just returned from the Ohio Restaurant Association’s annual Mid-America Restaurant Expo in Columbus...