For too many businesses, marketing remains an expense item—a necessary cost of doing business – not a strategic driver of profit. But what if marketing wasn’t just an expense? What if, instead, it operated as a profit center—accountable for delivering measurable,...
Like the physician’s oath, the first order is to do no harm (to your customers, business or brand) By Julius C. Dorsey Jr. Restaurants have been on my mind lately, as I just returned from the Ohio Restaurant Association’s annual Mid-America Restaurant Expo in Columbus...
