If end-of-year sales results against the 2024 marketing budget were lackluster, it may be time to shift thinking on budget planning. For decades, a rule-of-thumb for setting marketing budgets has reliably been a simplistic percentage-of-previous-sales formula. We’re...
6 ways to optimize marketing ROI during economic uncertainty Depending on whom one asks, anywhere from 30 to 35 percent of North American firms plan to increase marketing budgets for 2025 – apparently the lowest number to do so of any region in the world. Why the...
Greater demand for philanthropic dollars in a challenging economy leads to more well-meaning groups competing for less resources. While individual Americans give to charity at rates higher than other developed nations, barriers to giving today are several, including:...
Successful competition involves breaking through inevitable barriers – – and some of the most challenging barriers might be you or your key leaders! As a business enterprise grows, owners must make some critical choices to continue that growth. Some would...
Economic downturns force businesses to make drastic changes to reduce costs: layoffs, closures, refining services, and mergers to name a few. Nonprofits are no different. Before making a decision to merge, you may wrestle with many questions, including: Will merging...
Just as important as raising money, nonprofit organizations must also cultivate awareness, enthusiasm and dedication among board members and volunteers. Recruiting volunteers and board members to devote “time and treasure” is a short-hand way to describe a very...
