For too many businesses, marketing remains an expense item—a necessary cost of doing business – not a strategic driver of profit. But what if marketing wasn’t just an expense? What if, instead, it operated as a profit center—accountable for delivering measurable,...
6 ways to optimize marketing ROI during economic uncertainty Depending on whom one asks, anywhere from 30 to 35 percent of North American firms plan to increase marketing budgets for 2025 – apparently the lowest number to do so of any region in the world. Why the...
The following is the final article in a 3-part series called “Attention Shoppers… The Competitive Strategy Approach to Addressing the Elephant in the Room of the Retail Crisis: The Customer Experience” One of the greatest retail debates of the last decade is over the...
The following is the second article in a 3-part series called “Attention Shoppers… The Competitive Strategy Approach to Addressing the Elephant in the Room of the Retail Crisis: The Customer Experience” While Black Friday 2023 may not have been a “bah humbug,” it was...
We’ve written about the decline of service in retail generally. In the home improvement sector retailers and customers are thinking similarly to resolve a problem that seemed like a good idea at the time. We note with interest in particular the Lowe’s CEO...
Disruptions of any sort raise many questions for your business. Any market disruption could be considered a competitive threat. It may or not be a real competitor, but in the end if you fail to achieve your goal, you lost. We can prevent those losses. Since 1987,...
