When it comes to responding to a formidable competitive threat from another provider, passive activity in the shadows can do more damage than a full-frontal assault. In fact, to efficiently surpass or thwart a better-performing competitor, competitive intelligence and...
In business, small operators have many strategic shortcomings compared to their larger counterparts – no matter the industry. But just as the storied weaklings who defeat the giants, bullies, dragons, tyrants or other more powerful foe – smaller enterprises can win by...
7 ways to keep and satisfy customers if supply chain disruptions mean raising prices “Redundancy” and “replacements” are clearly means to avoid supply shortages. The reality is, there are only so much of a given item and a limited number of appropriate replacements...
All business sectors are surely trying their best to keep the show going while navigating this coronavirus crisis. But with recent dine-in bans on restaurants and bars in many states, the hospitality industry is probably one with the toughest road to travel. Instead...
We call this “employee marketing.” In our view, achieving competitive advantage through people involves a fundamental change in how we engage the work force and cultivate the employee relationship. In other words, view the workforce as a place to invest...
By Julius C. Dorsey Jr. In honor of Black History Month, I thought I’d share a little about the Black History I was honored to be a part of. As a graduate of Michigan State University’s advertising program, and 18 months under my belt as a J. Walter Thompson account...
