Run to the sound of screaming? 9 ways to plow ahead as your competitors retreat in a weak economy
Manufacturers, retailers and consumer goods and services brands are probably taking a good, hard look at the behavior of the U.S. consumer. After all, what goes up eventually comes down - - and, we’re in the midst of the longest economic expansion since the Great...
Dorsey & Company President Goes “Back to School”
MSU Grad Invited to Share Experiences with Senior Advertising Students East Lansing, Mich. (Oct. 4, 2019) – Dorsey & Company president Julius C. Dorsey Jr. was back in advertising class at his alma mater last week, this time to share knowledge and wisdom gained...
Dorsey & Company Brings on Higher Education Veteran to Address Current Industry Challenges
Cleveland, OH (Sept. 9, 2019) – Dorsey & Company has successfully served higher education clients across the country since its founding in 1987, and can now enhance its strategic counsel with the addition of higher education veteran Feleccia Moore-Davis, Ph.D. as...
When is the time right to cut marketing staff and budgets?
Uber thinks the time is NOW (they may be right) So Uber is laying off marketing staff in order to “slash costs and make operations more efficient,” huh? Mind you, we have no stake here; we have not expressed any ambition to consult for Uber. In fact, even as...