When is the time right to cut marketing staff and budgets?
Uber thinks the time is NOW (they may be right) So Uber is laying off marketing staff in order to “slash costs and make operations more efficient,” huh? Mind you, we have no stake here; we have not expressed any ambition to consult for Uber. In fact, even as...
So the target market of Burger King’s meatless “Impossible Whopper” was meat-eaters all along?
Apparently meat-eaters are more likely to order an “Impossible Whopper,” a new meatless burger from Burger King, than vegetarians or vegans. What's wrong with that? It’s not unreasonable that meat-eaters are a target segment for meat replacement products. Nor is it...
Ho, ho, ho! No wonder we get excited about ‘Christmas in July’!
We may be basking in the July sun today, but retailers in particular – and many enterprises in general – are probably just giddy right now with thoughts of Black Friday and the holiday shopping season to come. Of course, that’s because the 4th quarter and holidays in...
Dorsey & Company Taps Restaurant Roots with Ohio Restaurant Association Membership
Dorsey & Company has tapped its restaurant roots by becoming one of the newest members of the Ohio Restaurant Association.