“We hurt when you hurt” Marketers must stand with customers in face of tariff threat
We can say all day long that the traditional and completely valid strategy to weather disruption in sources of supply is redundancy and replacements. Nonetheless, there are only so much of a given item and a limited number of places where replacements can be obtained...
Re-post: Will former exec’s Godiva café plans spell trouble for Starbucks?
By Julius C. Dorsey Jr. Godiva is well-positioned to go head-to-head with Starbucks, but they're also well-positioned to go around them to a unique and defensible "Godiva niche." Godiva is already established as a premium chocolate maker with a premium coffee line and...
Even a feel-good cause needs a market: 2 major competitive strategy lessons to be learned from the recycling business
In honor of Earth Day, and as I’ve been watching the Netflix series, Our Planet, it seems appropriate that we weigh in on the competitive forces that affect even altruistic efforts like recycling. While consumer recycling collection varies from city to city around the...
Re-Post: Why is customer service so bad? Because it’s profitable
But what about customer lifetime-value? Are customer service managers really doing the company a favor by ditching the pesky customer who just wants to complain? More and more, some companies are taking a gamble on the likelihood of a disgruntled customer giving up on...