Re-post: Will former exec’s Godiva café plans spell trouble for Starbucks?
By Julius C. Dorsey Jr. Godiva is well-positioned to go head-to-head with Starbucks, but they're also well-positioned to go around them to a unique and defensible "Godiva niche." Godiva is already established as a premium chocolate maker with a premium coffee line and...
Even a feel-good cause needs a market: 2 major competitive strategy lessons to be learned from the recycling business
In honor of Earth Day, and as I’ve been watching the Netflix series, Our Planet, it seems appropriate that we weigh in on the competitive forces that affect even altruistic efforts like recycling. While consumer recycling collection varies from city to city around the...
Re-Post: Why is customer service so bad? Because it’s profitable
But what about customer lifetime-value? Are customer service managers really doing the company a favor by ditching the pesky customer who just wants to complain? More and more, some companies are taking a gamble on the likelihood of a disgruntled customer giving up on...
We call this “employee marketing”
We call this "employee marketing." In our view, achieving competitive advantage through people involves a fundamental change in how we engage the work force and cultivate the employee relationship. In other words, view the workforce as a place to invest and as a...