We call this “employee marketing”
We call this "employee marketing." In our view, achieving competitive advantage through people involves a fundamental change in how we engage the work force and cultivate the employee relationship. In other words, view the workforce as a place to invest and as a...
The Good Outweighs the Bad for Grocers who Decide to Carry Meal Kits
By Dorsey & Company Associate and Guest Writer Mark Bogomolny This post-holiday season may find many families staying indoors, cutting back on spending and enjoying more meals in-home. Some of those meals may include trials of meal kits received as gifts or...
Do you really “love” your customers? If so, don’t rely on ordinary loyalty programs to deliver maximum lifetime value
If asked, most in business wouldn’t hesitate to say “yes, we love our customers – at least we appreciate them immensely.” To show their appreciation, many product or service providers may offer any manner of incentives to encourage repeat purchase such as discounts,...
My Black History Moment: A Tribute to Tom Burrell
By Julius C. Dorsey Jr. In honor of Black History Month, I thought I’d share a little about the Black History I was honored to be a part of. As a graduate of Michigan State University’s advertising program, and 18 months under my belt as a J. Walter Thompson account...