Do you really “love” your customers? If so, don’t rely on ordinary loyalty programs to deliver maximum lifetime value
If asked, most in business wouldn’t hesitate to say “yes, we love our customers – at least we appreciate them immensely.” To show their appreciation, many product or service providers may offer any manner of incentives to encourage repeat purchase such as discounts,...
My Black History Moment: A Tribute to Tom Burrell
By Julius C. Dorsey Jr. In honor of Black History Month, I thought I’d share a little about the Black History I was honored to be a part of. As a graduate of Michigan State University’s advertising program, and 18 months under my belt as a J. Walter Thompson account...
They really are “out to get you”!
Even if you think you have no competition, it’s always ‘out there’ A scary thought, isn’t it: that after so much reassurance that there was no ‘boogey man’ under your bed, he actually does exist – and has all along. Far be it from me to try and scare anyone, but I...
Community banks and credit unions: STOP following the lead of big banks
They’re NOT your friends and you won’t win any more by trying to be like them No one ever wins based on their capacity for imitation. Big Banks Big banks face enormous fixed costs for human resources, product development, capital systems and equipment, marketing and...