Come in, we’re open: Bank customers still need branches
A new study from Samsung summarized in The Financial Brand confirms what we've learned in solving sales and customer engagement problems for community banks. For the majority of banks – community banks in particular – true competitive advantage is still where you can...
The power of the process: 6 steps to continuous sales improvement
It’s not sexy, but if you want to improve sales results and deepen customer relationships (and retain them over time), do the heavy lifting up front to develop a system. Marketing and sales leaders (and their staffs) of most organizations – from banking to...
Bartender as Rain-Maker: How having a great bartender can boost restaurant profits and keep customers happy
Restaurants and bars all over the country just closed out what was likely a profitable Cinco de Mayo weekend of serving margaritas, Corona and other colorful cocktails to revelers who may not have any cultural connection to the holiday, but who just enjoyed the good...
Community Banks Can Gain Advantage over the “Bigs” with Branch-Area Marketing
One minute we’re hearing that the “branch of the future” is actually not a branch, but something virtual. The next we’re hearing that banks are increasing branch presence, as reported in The Financial Brand. Which is the best route? Naturally, it depends on the size...