Planning for 2023? Go back and pick up the breadcrumbs left along your 2022 path
When developing next year's marketing plan, the first objective should be to spend less on marketing in the New Year than you did last year. Pretty reasonable, considering the economic roller coaster that we’ve been riding over the last 18-24 months. Plan ahead by...
Our small business story: Who is Dorsey & Company anyway?
Why does Dorsey & Company focus on COMPETITIVE and marketing strategy? And on STRATEGY before tactics? First, our approach has helped clients compete and WIN since founding our boutique management consultancy in 1987. Further, our results are confirmed by the wide...
Know when to fold them: Nonprofits considering merging may improve efficiency, but that’s not nearly enough!
Economic downturns force businesses to make drastic changes to reduce costs: layoffs, closures, refining services, and mergers to name a few. Nonprofits are no different. Before making a decision to merge, you may wrestle with many questions, including: Will merging...
In search of ‘time and treasure’: Overcome board and volunteer recruitment challenges with competitive strategy
Just as important as raising money, nonprofit organizations must also cultivate awareness, enthusiasm and dedication among board members and volunteers. Recruiting volunteers and board members to devote “time and treasure” is a short-hand way to describe a very...