Re-post: Dear White People in Advertising
By Julius C. Dorsey Jr. By the time I graduated from Michigan State University’s advertising program, it was quite apparent that Black consumer markets were not to be ignored if a brand wanted to succeed. I was fortunate to join teams that created some of the most...
“Grab a Bucket and Mop!” Finding QSC when we need them most
Owning the cleanliness position has been the basis for great sales performance before. Little did McDonald's founder Ray Kroc know how much the restaurant industry and others would need him today. Ray's dedication to core operations led to the acronym, QSC, which...
Keeping Your Customers Close: Tips for B to C Businesses
Everybody has the potential to re-launch when this coronavirus crisis passes - just put in the work now to prepare your runway for a strong start and lasting momentum in the future. That's just one take-away from Julius Dorsey and other esteemed marketing colleagues...
What IF Work- and Shop-from-home Really Works?!?
...Breaking news: It already has! With the instantaneous shift to virtual communication, wider personal space is now the norm, but think of all the “old” behaviors driven or facilitated by simply leaving home for work. The author of this Fast Company article poses a...