Restaurant operators: resist the temptation to pull back marketing amid coronavirus fears
All business sectors are surely trying their best to keep the show going while navigating this coronavirus crisis. But with recent dine-in bans on restaurants and bars in many states, the hospitality industry is probably one with the toughest road to travel. Instead...
Not to fear, nonprofits: You’re actually ahead of the game for end-of-year giving
Use donor data to start planning NOW for 2020 holiday season giving By Mike Levison Why is the end of the year so important for nonprofits to ask for donations? The obvious reason is that people are more likely to be in a giving mood during the holiday season. ...
Big opportunities for small business this holiday season
From Black Friday, to Small Business Saturday, to "Cyber Monday," (hopefully) millions of Americans are making a special and very smart point to include small retailers in their holiday shopping this season. As a small business owner, I support the nationwide rally...
Run to the sound of screaming? 9 ways to plow ahead as your competitors retreat in a weak economy
Manufacturers, retailers and consumer goods and services brands are probably taking a good, hard look at the behavior of the U.S. consumer. After all, what goes up eventually comes down - - and, we’re in the midst of the longest economic expansion since the Great...