Re-post: Will former exec’s Godiva café plans spell trouble for Starbucks?

by | Apr 25, 2019 | Articles, Business, Competitive Strategy, Consumer behavior, Customer service, Food service, Hospitality, Marketing Strategy, Restaurants, Retail, Shopper marketing, Thought Leadership

Godiva cafe

Photo credit: RetailWire.com. Godiva is well-positioned to go head-to-head with Starbucks, but they're also well-positioned to go around them

By Julius C. Dorsey Jr.

Godiva is well-positioned to go head-to-head with Starbucks, but they’re also well-positioned to go around them to a unique and defensible “Godiva niche.”

Godiva is already established as a premium chocolate maker with a premium coffee line and 139 retail stores in the U.S.

I favor carving out a unique and defensible position rather than going head-to-head in a category with a growing list of undifferentiated brands. What do you think? Read more from RetailWire.com.