6 ways to optimize marketing ROI during economic uncertainty Depending on whom one asks, anywhere from 30 to 35 percent of North American firms plan to increase marketing budgets for 2025 – apparently the lowest number to do so of any region in the world. Why the...
Greater demand for philanthropic dollars in a challenging economy leads to more well-meaning groups competing for less resources. While individual Americans give to charity at rates higher than other developed nations, barriers to giving today are several, including:...
When it comes to responding to a formidable competitive threat from another provider, passive activity in the shadows can do more damage than a full-frontal assault. In fact, to efficiently surpass or thwart a better-performing competitor, competitive intelligence and...
In business, small operators have many strategic shortcomings compared to their larger counterparts – no matter the industry. But just as the storied weaklings who defeat the giants, bullies, dragons, tyrants or other more powerful foe – smaller enterprises can win by...
The grand opening of a new bank branch we attended last week proves it’s possible. Similar to the illustration, the branch featured a wonderful, open-space “Universal Branch” design demonstrating the “branch of the future” we’ve written about, and the intersection of...
